There are literally millions of music enthusiasts scattered throughout the world that use Spotify to find new songs and artists. So it is important that you learn how to make the most of organic Spotify promotion. Because Spotify has a massive user base, you will want to know how can you make an impact and stand out.
And this is actually quite simple to do – you need to get on Spotify playlists. Despite how easy it seems, though, this isn’t always that easy. But you definitely want Spotify’s editors or playlist curators to hear your songs. These editors sort songs into different playlists based on mood, genre, and other themes.
Spotify users can also share and create personalized playlists. This is how people usually discover new songs through a Spotify playlist. If you want to be discovered, then you will need to gain placement on playlists with a large following. To help you achieve this goal, here are some tips on how you can get on Spotify playlists and leverage organic Spotify promotion.
Submit to Spotify Playlists
You can submit music to Spotify playlists directly.
- First, you have to sign up or log in to Spotify for Artists.
- Then, select the tracks that you want to submit.
- Afterward, complete the submission form.
Remember that only unreleased songs are considered for Spotify playlists. This means that you have to distribute and pitch your tracks for playlisting between the release date and time of delivery.
That’s why it would be ideal to submit the track at least a week before the release date for a higher acceptance rate. When pitching your track, ensure that you provide as much information as possible. After all, Spotify wants a lot of information to help them place your song in the right playlist. So include relevant details regarding your track such as its genre to boost your chances of being featured.
Music EPK Featuring Your Latest Release Info
Your EPK (electronic press kit) is your music resume that journalists, music supervisors, and promoters use to understand what you can offer, who you are, and why they should pay attention to you.
It could be a file or page that includes links to your website, music, short bio, photos, videos, Q&A page, and social media accounts. Make sure that it includes your latest release info to keep your listeners and the press up-to-date with your songs and activities.
Build a Strong Spotify Artist Profile
Your Spotify artist profile should leave a good impression on your fans.
- Give your fans a short background about you, and what your music is all about.
- Don’t forget to include a few words about your latest release as well.
- If you have any, adding quotes and highlights from the press will look good in your music bio too.
- Your Spotify profile also allows you to post your merch or info about your upcoming gigs.
- In addition, don’t forget to update your Artist Playlist and Artist Pick.
Artist Playlist allows you to create a playlist of your favorite tracks. Artist Pick, on the other hand, allows you to pick one playlist, tour date, or track to feature on your artist profile.
You can use these very useful features to encourage your followers to visit your profile regularly to stay updated about your latest releases.
Take Advantage of Social Media
Leveraging the power of social media by sharing articles about you and reaching out to your followers with new songs is a strategy that will always be popular.
You can be very creative and even unique about how you do this. For example, one of your social media pages could be dedicated to communicating with your fans. Make sure that your target audience is using the social media page you have chosen, though. Moreover, determine what type of content works well on your desired page to better target your ideal audience.
Publish High-Quality Posts
When writing content about your music brand and release, make sure that it is written professionally.
Effective posts with storytelling can drive traffic for a long time and can lead to increased streams indefinitely. More people can listen to your music as the posts get discovered through shares or through the explore page on Instagram. Take note that all posts should have a link to your Spotify song, social media page, or website so that new fans can follow your latest activities.
Spotify has over 200 million active users. Reaching the right audience and promoting your music properly on this platform will certainly boost your chances of becoming a successful artist.
If you follow the tips stated above, then you will notice significant growth to your fan base. Remember that there are two ways to achieve this. You can either promote your songs on your own or use a Spotify promotion platform to do the job for you.
This is, of course, what we do for artists at SoundCampaign. We invite artists to submit their songs to us, and we then pass this along to the thousands of playlist curators we have available so that your songs can be reviewed for playlist consideration to have a chance at gaining more listeners.
So while you do your part in creating quality content and promoting to your circle of friends, we can do the part of connecting you to people that are out of your reach such as worldwide. As a result, you are maximizing your goals in making the most of organic Spotify promotion.