Get on Spotify playlists and boost your tracks. A spot on a Spotify playlist can help expand your audience and fanbase.
So as a new artist, it is important to get your music on Spotify playlists and in front of potential fans.
After all, it’s the key to getting more streams and listeners on Spotify.
There are three kinds of playlists on the platform – Spotify algorithmic playlists, listener playlists, and Spotify editorial playlists.
Your goal is to aim for placements on these playlists, and the best way to do that is to put your songs in front of curators.
So we have laid out the following tactics to help you get on Spotify playlists.
1. Get on Spotify playlists with Spotify for Artists
Before you submit music to Spotify playlists, make sure that you have an artist account on Spotify.
If you don’t have one, then you should sign up right now so that you can pitch for playlists directly through Spotify for Artists.
Don’t forget to complete your profile for Spotify playlist submission.
Add your upcoming gigs, bio, social media links, and everything that you want people to know about you as an artist.
A complete profile gives you a more genuine face on Spotify and increases your chances of being considered for playlist features.
Once you have an account, just go to the Music tab of your dashboard and then choose Upcoming.
You can then choose the track that you want to land on Spotify playlists.
However, you can only submit songs that you haven’t released yet.
Moreover, only one song is allowed to be pitched per release.
So choose a song that’s most likely to land on Spotify playlists.
You should also submit your track early.
After all, curators have to review thousands of playlist submissions daily.
So it is best that you submit your track weeks before your release date to increase your chances of getting heard.
2. Pitch your track to independent curators
Before you submit to Spotify playlists, you have to determine what playlists you are going to target.
Conduct your own research using keywords that match your musical style and genre, and then compile the best fits.
Most curators have links to their social media accounts, so it is not too difficult to get in touch with them.
But how are you going to approach them?
After all, they get tons of messages and emails every day from artists who also want to succeed on Spotify.
Ok, let me share the key with you on how to get on Spotify playlists.
First, you can always rely on music promotion platforms like us here at SoundCampaign to do it for you.
One of the things artists love about our platform is that we practically do all of the pitching work.
So rather than you do it all yourself, especially if you don’t know what you’re doing, you can leave this delicate work to people that have the tools to do this successfully.
Not on that are we professionals at what we do, but we also have tons of connections with playlist curators from all over the world.
Besides this option, you can approach curators yourself with the intention of building a relationship.
Connect with them and communicate your authenticity.
One of the better ways of doing this is by complimenting their playlists because it shows that you have taken the time to listen to their playlists.
Keep your message short and informative by including links to your songs on Spotify.
You want to make it easy for them to say yes to your proposal, and the best way to do it is to show what’s in it for them.
3. Get on Spotify algorithmic playlists
Spotify’s Release Radar and Discover Weekly are algorithmic playlists, which are unique to each listener on the platform.
That’s because it is made by Spotify’s algorithms.
To know more about Spotify’s algorithm and how you can beat it, then you can learn all about it from our article title “5 Proven Ways To Beat The Spotify Algorithm.”
Release Radar’s algorithm is simple.
Each time you release a new track, it’s going to appear on your followers’ Release Radar playlist.
Discover Weekly playlists, on the other hand, are based on the listener’s music preferences.
It analyzes the user’s listening habits and recommends similar songs they haven’t heard before.
But how can you get picked up and land on these playlists?
One way to do this is to drive more traffic to Spotify from other platforms.
So post your Spotify links across your social media accounts, website, and other channels.
The platform’s algorithms will know that you are driving listeners to the platform, and that’s good data for you.
Don’t forget to promote your Spotify profile whenever possible to grow your following.
Remember, any track you drop will go to your followers through their Release Radar playlists.
When your track ends up being featured on Spotify playlists, share it across your social media accounts and other channels to start getting more streams.
It’s also a good idea to tag playlist curators in your posts.
This is a good way to build a relationship with them.
There’s no cheat code that will get you on a Spotify playlist overnight.
But by being careful with how you choose and pitch your music, you will be able to get on Spotify playlists in no time at all.
As you establish your presence on Spotify, don’t forget to create and feature your public playlists on your artist page.
It’s one of the best ways to show support for fellow artists, engage with your fanbase, and gain more followers.
This would also increase the likelihood of you landing on other playlists.
And don’t worry if you’re not featured on big playlists straight away.
Until you get your desired results, you just need to keep trying.