TikTok Money Calculator










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Are you a creator on TikTok with over 10,000 followers looking to earn more money?
Tiktok Money Calculator

Table of Contents

Are You Looking to Increase Your Loyalties?

TikTok is a popular platform that attracts a lot of content creators who want to make a lot of money. They won’t be disappointed if you have the right knowledge and skills — you can monetize and earn from your TikTok account if you commit to making high-quality videos.

If you wonder how much money you can make as a TikTok influencer, the TikTok money calculator makes it easy to calculate how much revenue you might be able to pull in.

But before you get to making TikTok money, you need to go over the basics first, what type of content you need to make on TikTok to boost your engagement rates, etc.

Let’s start with the good ol’ sweet TikTok money and its mysterious ways:

Is it Possible to Make Money on TikTok?

TikTok has grown fourfold since its merger with Musical.ly, a short video sharing app, to reach 800 million monthly active users. You may have had a lot of success as a TikTok creator in terms of growing your TikTok following and engagement.

After all, participating in all of the dance challenges, lip-syncing, and TikTok memes and duets is bound to pique your fans’ interest in the type of content you produce.

Your TikTok earnings are heavily influenced not only by the frequency with which you post and how entertaining your TikTok video ideas are but also by the number of followers and engagement rate.

TikTok Money Calculator
Photo by cottonbro studio​

How Do TikTok Influencers Make Money?

On TikTok, influencers can earn money in at least three ways. These three options include fan donations, sponsored posts, and selling merchandise.

TikTok donations are in-app coins and virtual gifts that followers give to their favorite creators to thank them for creating great content. Coins are later converted into TikTok diamonds, which can be cashed out via PayPal.

To begin, build your fanbase and engagement before going live. Can’t find the Live button? This is most likely because you are under the age of 16, or your account does not have enough followers. TikTok followers can be purchased for as little as $2.67.

Sponsored posts are collaborations between a company and an influencer who promotes a company by mentioning it in a video or wearing branded merchandise.

The fee for the influencer is negotiated and may include one or more posts. The TikTok Money Calculator calculates how much influencers earn from a single sponsored post.

Almost all big-name TikTok creators sell branded merch on their websites, similar to Twitch and YouTube. You see them walking around in branded hoodies, T-shirts, and so on, making videos.

How Much Do Influencers Earn?

As previously stated, influencers have numerous ways to profit from TikTok. TikTok creators cannot currently make money by running ads on their videos like they can on YouTube. On the other hand, sponsorship deals are a great way to make money as a TikTok influencer.

Influencer commissions can range from $36k to $100k (@charlidamelio) per post or campaign, depending on followers and engagement rate. Influencers are classified into five categories based on their number of followers:

  1. Nano influencers with 10,000 or fewer followers (average earnings of $5-$10 per post)
  2. Micro-influencers with 10,000 to 100,000 followers (earnings of $60-$90 per post)
  3. 100k-500k followers – mid-tier influencers (payouts range from $200-400)
  4. 500k-1 million followers – macro-influencers (earn $400-600 per post)
  5. 1 million or more followers – TikTok royalty (earn $750 – $1000 or more per post)

While micro and mid-tier influencers are paid less per post, they may earn more TikTok money due to more deals. Businesses prefer to collaborate with them due to the lower pay and higher engagement, which often results in increased revenue for the brand. Instead of money, brands will sometimes gift their products to creators.

Growing Your TikTok Account

Even with its previous life as Muscial.ly, TikTok is still relatively new. As a result, people are still figuring out the best ways to succeed on the platform.

Can you inspire people or give them helpful hints to improve their lives as a TikTok influencer? Or are you just another lip-syncher who adds nothing to your video clips?

This also allows you to get to know your audience better. You’re not making videos just for fun. You should also avoid making a wide variety of videos to please everyone.

If you want to share and promote your music and keep the engagement and earnings on a high level, read our beginner’s guide on how to get your music on TikTok. Additionally, our blog post regarding how to make your song go viral on TikTok can be another interesting read for you!

It's All About The Audience

Successful TikTokers create videos that they are confident their audience will enjoy. Focusing your attention on a specific group of people rather than making random content is not only easier but more profitable as well. With the TikTok money calculator, you can see these results more accurately.

Enhance Your Profile

Your profile is one of the most important aspects of TikTok. This is your “page,” where you can express yourself. You want your profile to be appealing to your target audience.

Your profile should emphasize your identity as a TikTok creator. It should demonstrate to your intended audience why they should subscribe to your page.

Because your profile will be where many people first see you, you want it to stand out from the crowd.

If you are starting from scratch, use that opportunity to create the ideal username. You want it to be simple to say and spell and relevant to you and your niche. Use the same username for all your social profiles so that your TikTok fans can find your YouTube, Twitch, and Instagram channels.

TikTok Money Calculator
Photo by Sound On

Watch Out For Creeps

Anyone looking at your profile should be able to tell what kind of videos you intend to share. Still, be cautious, especially if you are a young TikToker. Some jerks abuse TikTok.

Don’t give out too much personal information on your profile; don’t post images or videos that shady people could use. Ensure that nothing in the background of your images/videos gives away too much about where you live.

Adhere to The Basic Rules And Conventions

TikTokers have certain expectations when they upload videos. Rule of the thumb when creating content is to always make sure that you don’t violate TikTok’s content guidelines.

Your videos should contain inappropriate content, such as hate speech or racism. Remember that some adults abuse TikTok, so be cautious when uploading videos of yourself doing everyday activities that creep could exploit. Keep in mind that TikTok is a publicly accessible social network. Your videos are accessible to anyone.

Aspect Ratio Matters

TikTok, like Snapchat and IGTV, has a vertical video upload convention. 1080×1920 is the ideal aspect ratio. Include relevant hashtags in the description of each video. Choose a captivating thumbnail image for each video. Make sure that you select the most appropriate categories for your videos.

Make Consistent Content

You should also establish a consistent pattern, so your audience knows what to expect. It’s pointless to be a “one-hit wonder.”

Giving people something to expect on TikTok makes them more likely to tell their friends about you, further expanding your audience.

Share Your Routine

You could intersperse your main videos with short “slice of life” videos. This allows your audience to get to know and understand you better. Alternatively, you could create Vlogs in addition to your more niche-specific ones.

Ideally, you want your niche-related videos to have the same look and feel – you want to establish your style. Even if you’re making lip-sync videos, this is true. Many top TikTokers began making lip-synch videos, but the songs they chose and how they made the videos distinguished them.

You want non-music videos to tell a story in your voice and style if you’re uploading them.

Interact with Your Audience

Remember to interact with your viewers on TikTok. This step is paramount if you’re looking to make money on TikTok.

It may appear to be difficult work, but it gives your followers the impression that you care about them.

TikTok Money Calculator
Photo by fauxels

Go Live

Consider going live at times and interacting with your viewers. Share the aspects of your life that you are willing to share in your TikTok account. Establishing trust will encourage positive feelings toward you and your videos.

Although performing live music can be difficult, your fans will appreciate it if you feel comfortable doing so. Otherwise, use your live sessions to discuss fan-interested topics, hold Q&A sessions, and possibly have guests on your video.

Promote Your TikTok Videos on Other Social Platforms

One step you can’t afford to skip is promoting your videos on your other social channels and, if you have one, on your blog. The more people are aware of your content, the more followers you will gain, and the closer you will be to becoming an influencer.

Boost Your Production Values

Most TikTok users begin with a limited budget, equipment, and skills. You should be able to improve your skills over time, and hopefully, once you can generate money, you will be able to improve your budget and equipment as well.

Producing high-quality videos is the key to success on TikTok.

You should devote time to learning the techniques of successful filmmaking. Make each video better than the one before it.

What Exactly is TikTok Engagement?

The number of people interacting with the content you publish on any social media platform is your engagement rate. The higher your rate of engagement, the better!

It is critical to cultivate an audience of dedicated followers who are interested in what you post and can enter your sales funnel to become a customer of your brand. And your TikTok engagement rate is critical because organic reach on TikTok is higher than organic reach on other social platforms. And of course, the more engagement the more money on TikTok for you!

How to Calculate TikTok Engagement Rate

Use the following formula to calculate your TikTok engagement rate:

Number of likes + comments + shares / total number of followers x 100

Depending on the numbers you enter, this formula can calculate the engagement rate of a single TikTok video or your entire account.

If you don’t want to calculate yourself, you can use an online TikTok money calculator — all you have to do with a TikTok influencer calculator is plug in your numbers, and you’ll get an answer right away.

What is a Good TikTok Engagement Rate?

Using a TikTok money calculator, you can quickly determine your engagement rate. However, determining whether that engagement rate is satisfactory can sometimes be difficult. On TikTok, there are a few different perspectives on what constitutes a “good” engagement rate. However, the Influencer Marketing Factory reports the following average engagement rates for various follower ranges:

  • 17.93% for 100K – 500K Followers
  • 22.79% for 500K – 1M Followers
  • 20.57% for 1M – 5M Followers
  • 21.97% for 5M – 10M Followers
  • 21.72% for 10M+ Followers

If your engagement rate is equal to or higher than the average engagement rate for your category, you’re doing pretty well.

TikTok Money Calculator
Photo by Ketut Subiyanto

How Can You Boost TikTok Engagement?

Although there are no definite rules for increasing TikTok engagement, some tips have helped millions of TikTokers like you increase engagement.

Connect Instagram, TikTok, and YouTube accounts

While many creators know that interlinking is beneficial, not everyone bothers to use it. You can include links to other social channels in your bio (though they will not be clickable) or connect it to a TikTok account by selecting “Add Instagram” from the profile settings.

Perfect Your "First Batch" Impression

When you upload a TikTok video, it is shown to a select group of viewers, ranging from your followers to randomly chosen users. The algorithm keeps track of all TikTok interactions that viewers have with the video.

Replays, likes, positive comments, shares, or follows are generally considered positive indicators of engagement, whereas scrolls and swipes are considered negative indicators. But, surely, engagement should not be an issue. To get a head start on TikTok, you can always buy TikTok likes.

Perform Live Streams

Have you gone TikTok Live yet? TikTok users interact three times more with Live videos than with regular 15-second videos. While going Live, it is easier to encourage followers to comment and like, resulting in higher engagement. To go Live, you must have at least 1000 TikTok followers. Are there not enough followers? In seconds, you can purchase any number of TikTok followers.

Maintain Their Interest

Want to increase your chances of appearing on the For You page? Maintain your audience’s attention on their screens. Add text to your TikTok videos to entice viewers to pause and replay them. The longer viewers stay on your profile, the more likely they will appear on the For You page. You already understand why being on the #fyp is every TikTok creator’s dream, don’t you? TikTok Money Calculator displays your most viewed, liked, shared, and commented videos.

Include " Behind The Scenes"

Your fans will undoubtedly want to be a part of all the entertaining videos you post on Tiktok. “Behind the scenes” videos are the best way to convey this to them.

It allows you to connect with your followers quickly and encourages engagement. Consider sharing how TikTok ideas came to you. You never know when you’ll inspire someone and thus earn a sub for life! 

Use a TikTok Money Calculator to Estimate Your Earnings

The best way to estimate how much you can earn on TikTok is using a TikTok money calculator. Then, implement these tips to increase your followers and engagement, and watch your earnings grow! A TikTok money calculator can inspire you to work hard and earn more money on TikTok.

While you carefully curate your content, we take care of the rest: SoundCampaign will be your best friend with the promotion of your music! We help musicians worldwide to increase their reach by placing their music on curators’ playlists. Of course, we don’t forget about the curators; we give them exciting rewards as they discover new music.

About the author

Nadav Peleg

Nadav Peleg

Founder & CEO at SoundCampaign

Hi! I'm Nadav, a former music producer with a passion for marketing and music tech.
I have a love for data and all the analytics behind their numbers. When I founded SoundCampaign, I invested a lot of effort and time in order to bring to life this advertising platform that focuses on helping artists get the real exposure they deserve.

Tiktok Money Calculator