When I Saw You is Florian Picasso’s 2nd most popular release from his 2025 catalog on Spotify, following Sugar Daddy. This case study highlights how SoundCampaign contributed to its early growth.
Meet Florian Picasso
Florian Picasso is a French DJ and producer based between Cannes and Geneva.
He has 65,693 followers and 226,569 monthly listeners on Spotify. Notably, Pune, India appears as his top listener city on the platform, with India featuring prominently across his leading audience locations.
Picasso gained international recognition through collaborations with Martin Garrix, Steve Aoki, and Nicky Romero, and ranked #38 on DJ Mag’s Top 100 DJs in 2016.
How SoundCampaign Helped Florian Picasso?
When I Saw You captures a celebratory energy, designed to spark movement and connection in a social setting.
By selecting Pop, EDM, House, Trance, and Techno when submitting the track to SoundCampaign, Florian Picasso secured placement across 49 playlists suited to the track’s style.
The Results
The campaign placed When I Saw You in 49 playlists with a combined following of 783,985 listeners. Florian Picasso spent $2,929 on the campaign, helping the track gain strong early reach and cross over 140,000 streams today.
The Summary
This case study shows how clarity at the campaign level can shape early performance.
With When I Saw You, Florian Picasso aligned the release strategy with the track’s energy and audience. By selecting focused genres when submitting the song to SoundCampaign, the track landed in 49 relevant playlists, reaching nearly 784,000 listeners.
The result was strong early traction, with the track passing 140,000 streams and establishing itself as one of his most popular releases from 2025. It’s a straightforward example of how targeted playlist placement can support momentum without relying on scale alone.
For a closer look at his catalog and current direction, learn more about Florian Picasso here.
Marketing brain, writer's heart, musician's soul. At SoundCampaign I run SEO, unclog whatever marketing bottleneck is in the way, and write the things that help artists actually get somewhere. I'm a musician too, so most of what I write comes from both sides. When I'm not doing any of that I'm in my broken office, writing and producing, still chasing a sound that might make the charts one day.
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