Nadav Peleg

Nadav Peleg

Founder & CEO at SoundCampaign

I'm Nadav. I made music before I built any of this, and that's really where the interest in marketing came from. The analytics side is the part I like most: where streams come from, what moved, and what didn't.

I founded SoundCampaign to give artists exposure that's actually real. It took far more time and effort than I planned for, and that part hasn't changed much.

Writes about

Music PromotionSpotify PromotionMusic DistributionMusic IndustryCase StudiesTikTok Music Promotion

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Posts by Nadav Peleg

100 articles

How to promote your music on soundcloudMusic Promotion

How to Promote Your Music on SoundCloud in 2026

SoundCloud has far fewer listeners than Spotify, but it's unmatched for community, early feedback, and demos. Here's how to promote your music there in 2026.

12 min read
Playlist pitching vs paid adsSpotify Promotion

Playlist Pitching vs Paid Ads: What Works Best and When?

Playlist pitching vs paid ads have been a big dilema for artists. In this blog, I'll tell you why one marketing channel beats the other one.

12 min read
Music promotion scams to avoidMusic Promotion

Music Promotion Scams to Avoid: Industry's Truth Revealed

I've watched many good artists get burned by the same pitch. So, I know what music promotion scams to avoid in the industry. Let me tell you how it works.

9 min read
Can you use ai for music promotionMusic Promotion

Can You Use AI for Music Promotion? Let's Find Out

Can you use AI for music promotion? In short, yes. But the long answer is you have to learn the right way. And that's what this blog is about.

8 min read
10 Best Music Distribution Services in 2026 (Full Comparison)Music Distribution

10 Best Music Distribution Services in 2026 (Full Comparison)

Explore a comprehensive overview of the best music distribution services. From royalty rates to unique features, find the perfect distributor for you.

16 min read
Best music promotion servicesMusic Promotion

15 Best Music Promotion Services in 2026 (Ultimate Guide)

Learn about the best music promotion services. Get your music heard by more listeners! Check it out to learn more about music promotion.

27 min read
A and r meaning in musicMusic Promotion

What is A&R Meaning in Music - Do You Still Need It in 2026?

A&R stands for Artists and Repertoire. Learn what A&R means in music, how its role changed, and whether independent artists still need it.

7 min read
Pros and cons of signing to a record labelMusic Industry

Pros and Cons of Signing to a Record Label

Should you sign to a record label? Explore the pros, cons, risks, and indie alternatives so you can choose the right path for your music career.

16 min read
How to build a fanbaseMusic Promotion

How To Build A Fanbase from Scratch As An Indie Artist

Learn how to build a fanbase as an indie artist from scratch with consistent releases, short-form videos, playlists, email, collabs, and smarter promotion.

12 min read
Music release checklistMusic Promotion

Music Release Checklist: How Independent Artists Make it

A release is a campaign, not a single upload day. This checklist covers what independent artists need to do in the weeks before and after dropping a track.

10 min read
How to get your song on the radioMusic Promotion

How to Get Your Song on the Radio as an Independent Artist

Want to know how to get your song on the radio? Here's the path indie artists use to land real airplay, from local stations to digital submissions.

11 min read
How much does spotify promotion costSpotify Promotion

How Much Does Spotify Promotion Cost? (The Truth No One Tells You)

Spotify promotion cost ranges from $30 to $20,000+. See how much Ad Studio, Marquee, Showcase, and third-party services really cost.

10 min read