Colors (Recolored) is Ava Maybee’s top-performing track on Spotify. This case study highlights how a focused playlist strategy helped the release reach the right listeners and maintain long-term performance.
Meet Ava Maybee
Based in Los Angeles, Ava Maybee writes music centered on emotional vulnerability, human connection, and personal experience.
Her background includes theatre, choir, and early songwriting, along with a Top 10 finish on American Idol in 2022.
She currently has 26,618 Spotify followers and 68,658 monthly listeners. Her largest listener base is in Chicago.
How SoundCampaign Helped Ava
“Colors (Recolored)” delivers dance-forward energy with guitar-led pop production, punchy snares, and driving kicks. The sound draws from 90s party pop while remaining modern and playlist ready.
The campaign prioritized alignment over reach. Rather than submitting broadly, the track was pitched to playlists that closely matched its sound and energy.
That approach resonated with curators, resulting in placement on 7 relevant playlists.
The Results
The campaign placed Colors (Recolored) in 7 playlists with a combined following of 337,039 listeners. Ava Maybee spent $310 on the campaign, supporting early discovery for the release.
Since then, the track has surpassed 13.6 million total streams, showing how focused playlist placement can contribute to long-term performance.
The Summary
“Colors (Recolored)” played a key role in Ava Maybee’s growth on Spotify. Strategic playlist placement through SoundCampaign led to 7 placements, strong initial visibility, and sustained listener momentum.
With over 13.6 million total streams and consistent monthly listeners, the track demonstrates how focused promotion paired with a strong release can support long-term performance.
Marketing brain, writer's heart, musician's soul. At SoundCampaign I run SEO, unclog whatever marketing bottleneck is in the way, and write the things that help artists actually get somewhere. I'm a musician too, so most of what I write comes from both sides. When I'm not doing any of that I'm in my broken office, writing and producing, still chasing a sound that might make the charts one day.
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