When you’re an artist trying to make it big, you’ll do anything to get your music in front of the right people. When it comes to answering the How To Make Your Music Go Viral question, you’ll even resort to thinking up gimmicks, which can range from slightly embarrassing to straight-up cringe-worthy.
One music marketing tactic that’s gotten some artists in hot water is the familiar “pay to play” tactic. The idea is that you pay radio stations to play your music.
While it may seem like a good idea in theory, it is not the best way to reach your audience. In fact, there are tons of effective music marketing strategies that won’t have people laughing at you. Find out the best ways to get your music heard above the noise.
Method #1 – Share your music with your friends
Sharing your music with your schoolmates is one of the simplest and most effective ways to promote your music. When your mates like your music, they will share it with their workmates. This will create a chain reaction and your music will start spreading like wildfire.
To make it as easy as possible for your mates to share your music, you can provide them with a link to a download page, you can email them the music files, or even create a social media post (on Facebook, Twitter, or other platforms) according to the music industry tendencies.
Method #2 – Post your music video on a blog
There are a few things you can do to promote your music to blogs for free. The most obvious is to post your music on music-related platforms. Many blogs are happy to post new music, and most of them will do so for free.
In addition to posting your music, you can also reach out to the bloggers and editors who run these blogs and introduce yourself and your music.
There are many avenues you can explore when looking to get your music out there. However, one of the most effective methods is to post on curated blogs.
What is a curated blog? A blog where all the music has been selected by a human being as opposed to an algorithm. This means that your music will be in good company and have a better chance of being listened to.
Whatever route you choose, make sure to do your research and target the right blogs for your music. Remember, it’s important to personalize your pitch and make a connection with the editor. Customize your pitch to fit the blog’s aesthetic, and make sure to explain why you think your music would be a good fit.
How to pitch a music blog
There is no one surefire way to pitch your music to a music blog, but there are a few things you can do to increase your chances of success. First, make sure you research the blog and find the right person to contact.
Once you’ve found that person, make sure your email is well written and personalize it as much as possible. In your email, include a link to your music and explain why you think your track would be a good fit for their blog. Also, be patient and follow up if you don’t hear back right away.
When you’re pitching a music blog, it’s important to make sure you’re doing everything you can to improve your chances of getting noticed. It is crucial to make sure your track is a high-quality one. That means good production, strong vocals, and well-crafted lyrics.
What is more, make a good impression with your pitch. Be professional and concise, and make sure you target the blog’s audience. If you can, find a way to connect with the blogger on a personal level.
Finally, stay persistent. Don’t give up if your first pitch doesn’t get accepted. Keep reaching out, and eventually, you’ll find a blog that’s a good fit for your music.
Method #3 – Take advantage of the apps in the music industry
If you want to get millions of followers on your songs, then you need to learn how to market them properly. One of the most effective ways to do this is by using Spotify. Spotify is a music streaming service that has over 118 million active users.
If you can get your songs featured on Spotify, then you’ll be able to increase your overall popularity as a musician and boost the exposure for your music.
Another great way to get more exposure for your music is by using Apple Music. Apple Music is the second most popular music streaming service on the internet. If you can get your music featured on Apple Music, then you’ll be able to reach a large audience of music fans.
How music apps and social media can influence your success?
Other platforms where other artists have already created promotional campaigns for their newly-released songs include YouTube, SoundCloud, and even Facebook.
What is more, a lot of viral content from other musicians enjoyed the Go Viral effect on interesting social media platforms (especially TikTok users) because it is worth sharing.
For example, a lot of TikTok users have shared the new video released by Lil Nas in September 2021. What is more, the artist has started a live stream where he came up with some close-up shots taken during the music video shooting for YouTube.
Other viral marketing tactics include creating your own videos and using them as a press release (or instead of a blog post) to promote the release date of your new music video that is about to go viral. Yet, the viral marketing technique depends on what exactly you are looking for. It is best to analyze other musicians and come up with your own version of creative ways to make your music go viral in 2023.
Why is it important to have your songs added to Spotify playlists?
There are many reasons why it’s important to have your music on popular Spotify playlists. For one, playlists have a large following, and getting your music on them can result in a lot of exposure.
Secondly, being on popular playlists can help boost your streaming numbers, which is essential for artists looking to get noticed by industry tastemakers. And finally, being on playlists curated by Spotify’s team of experts can give your music an air of legitimacy and help it stand out from the rest.
If you’re an artist looking to get your music out there, getting added to popular Spotify playlists is a great way to start.
One of the best methods to get your music video to gain viral success is to use digital marketing platforms that help you gain potential fans and organic followers. There are many such platforms available on the market but each artist has its own requirements and expectations.
To get your songs viral as a new artist, you will have to be very creative when it comes to marketing your account and work.
You will have to put in a lot of hard work and, eventually, money, in order to boost your success and take the first step in making your newly released song hit the ceiling in matters of popularity. Most people try out their best but lack the right tools in their toolkit.
How does SoundCampaign help artists?
SoundCampaign is a music promotion platform that connects artists with Spotify curators. Using this platform you can get the right tools to get to relevant curators that will eventually include your track in their playlists.
From here on, SoundCampaign’s playlist curators will review your song and, if they like it, they’ll give you placements for your songs on their most active playlists. These professional curators will carefully analyze your track beforehand while also getting useful feedback about your song – each promotional run includes one particular song but allows multiple submissions in order to earn yourself more exposure!
Artist Protection Program (Get full credit in no time)
This program lets you get full credit to your balance if one of the curators did not provide any feedback on your track.
However, in order to receive your money back within 14 days after your campaign ends and without having to pay an arm and a leg for marketing, SoundCampaign has made this program completely autonomous – meaning that if someone does not leave a review on your song, you will automatically get your money back with no hesitation.
What’s more? It helps you make sure the services meet all expectations in terms of quality while also making it easier on everyone involved- even those who are newbies!
Affordable pricing plans
The good news about SoundCampaign is that they offer variable pricing based on how much effort goes into marketing one’s music.
Before you start promoting your campaign, SoundCampaign gives detailed information about the cost. The average cost of a campaign is about $150 USD and guarantees that you’ll have your song heard by at least 6 curators on Spotify.
You can choose from various genres when creating campaigns so that curators around the world may eventually discover your track and include it in their Spotify playlists.
Method #4 – Start your own blog and optimize it
A music blog is a website where you and other new artists can share your thoughts on music with the world. It can be anything from a personal blog where you focus on your favorite tracks and albums to a microblog that reviews new music and interviews bands and artists.
There are a million different ways to make a music microblog, so you can make it whatever you want it to be. The most important thing is to be passionate about music and have something to say.
Where to start a music-related blog
There are a few different platforms you can use to start your own microblog. WordPress is a popular option because it’s free and easy to use. You can also use Blogger, Tumblr, or Wix.com.
Whichever platform you choose, make sure it’s easy for you to use and understand. That way, you’ll be more likely to update your microblog regularly.
Growing your music platform is essential to reach new fans and keep your current audience engaged. There are a few key ways to accomplish this. The first is to produce high-quality content consistently.
This means regular microblog posts, as well as articles, interviews, and album reviews. It’s also important to get involved in the music community and collaborate with other platforms and websites.
You can do this by hosting or participating in online and offline events, and by collaborating on content.
Finally, use social media to share your content and connect with fans. Make sure to use catchy visuals and post regularly to keep people’s attention.
Optimize your blog to reach a broader audience
One of the best ways to make sure your music is being seen by as many people as possible is to optimize your website for search engines.
Make sure your microblog is easy to find by including your name, the title of your album or song, and any other relevant keywords in the website’s title, metadata, and throughout the platform itself.
You can also help by posting regularly on social media and other online platforms. This will not only help promote your music but will also help increase your website’s search engine ranking.
Choose keywords based on the music genre
Just as you need to choose the right words to describe your art, you need to find the right words to describe your microblog and its content. Keywords are the words and phrases that people use when they are searching for content online.
If you can include the right keywords in your microblog posts, you can increase your chances of being found by people who are looking for information on your topic.
When choosing keywords, think about what words and phrases people would use to search for your content. Try to use keywords that are specific to your topic and that are also being searched for regularly.
Search Engine Optimization is your best friend
When it comes to marketing your music blog, SEO. should be your go-to tactic. Search engine optimization, or SEO, is the practice of increasing the visibility of your blog on search engines.
When done correctly, SEO can help your music microblog rank higher in the search results of Google, which means more people will see your microblog and be likely to visit.
To improve your SEO, you need to start by optimizing your blog’s content and structure. You can also improve your blog’s visibility by building links to it from other websites and by promoting it on social media.
BONUS TIP: There are several ways to share your music blog posts, and S.E.O. is just one of them. While S.E.O. is an important part of getting your microblog content in front of the right people, it’s not the only way to do it. You can also use social media, email marketing, and paid promotions to get your content in front of your target audience