This generation’s hitmaker is TikTok, a social network where users post videos that are frequently set to music. TikTok is currently the most popular platform among artists who want to go viral. Create a catchy sound that people can use in any video to promote your music through your own TikTok and learn how to make your song go viral.
According to a recent study, 75% of TikTok users say that TikTok helps them find new artists. Additionally, research shows that 88% of users say the audio is a crucial part of the TikTok experience. To put it another way, if you produce music and aren’t already promoting it on the platform, you should!
Before diving into the world of TikTok, it is beneficial to talk about general tips for getting the most out of your attempt to go viral online on any given platform, like How To Get Your Music On TikTok.
Make Music Worth The Attention
This one is quite obvious. Having something worth sharing is the first step in making your music go viral. Of course, you can impress people by offering them something that is not good. If you want to attract attention, your work should be the best and nothing else. Simply share something people will enjoy and thus like to share with others.
Make sure you plan things well and take your time preparing every detail before diving into everything that follows. And remember that maybe your first, second, third, fourth, or fifth try may not all be successful. The lesson you should take away from this is to constantly create and learn from your mistakes. As long as you’re expressing yourself, improving on your yesterday, and working on something that you would be proud to leave behind, there is no telling how far you’ll go. The point is never to give up and to keep upgrading and reinventing your ideas. That is the only way to succeed!
Look At The Broader Picture When Creating Music
What topic is dominating media coverage at the moment? Consider how you can use that to your creative advantage. Because it is on their mind, it has a better chance of going viral.
Of course, you have to get creative. But you should also look into other musicians and develop your original concepts. After that, you can make an image for yourself by having each new song follow a specific style. When you begin to consider your music career in a broader context, you are taking the first steps in the right direction.
Photo by cottonbro.
Make Your Track Sound Great
Your starting position can be to get the best from your sound. That means you should carefully record, mix, and master your track before sending it for evaluation. You can always hire professionals to do it for you, or you can learn at least some of the production aspects, such as, e.g. how to make your beats or vocals sound better. You can always learn from other musicians and share your knowledge.
Make A Music Video For Your Song
The goal is to establish a relationship with the listeners you want to hear your music. For this, video works wonders. Make a professionally-looking video to accompany your song. Sometimes the video can give more in-depth information about your song. Music videos frequently offer more than just a visual representation of the song; they also present an opportunity for you to produce something remarkable and unforgettable. An excellent way to engage viewers when creating a music video is through storytelling. The song and video must stir up emotions in the listener. Regardless of the feeling, people react when they are emotionally excited.
Keep in mind:
- Concentrate on your exceptional talent
- Shoot in unique locations
- Record in the right background
- Match the video edits/transitions to the music
- Be brief and to the point
- You can also use clips from your live performance
Once you have it, you can use Spotify Canvas Video for your song as well!
Find Your Target Audience
You will be able to locate and connect with your potential soon-to-be fans if you can get inside their heads. The secret is to research the super fans of artists who make music similar to yours and are at the level you want to be. For example, research to find out where your target audience might be. Communities, location, and age are the most commonly used targeting criteria. Describe the similarities between them in great detail. Never forget that information is power.
Build a strong fanbase for your content by utilizing various platforms to engage with the community for your genre. Knowing who will most likely be the ones listening to and buying your albums is key to building a successful music career.
Share Your Story
Authenticity is key! Talk about your shortcomings, frailties, struggles, joys, and successes. You can establish a genuine connection with your audience by displaying your human side. The audience empathizes with people, not things. Don’t miss the opportunity to take your future fans on a journey. Allow them to participate and observe as you spark a movement that will propel you to success. When people are emotionally excited, no matter the emotion, they take action.
Photo by Ron Lach.
Should You Focus On Making Money Right Away?
Don’t just focus on making money from your music. Before you seek income, prioritize gaining popularity on various platforms and building a following and fan base. Your fan base will keep growing as you become more well-known, which will also increase your sales.
However, apart from everything else, remember why you got into music. Indeed, it’s because of your passion and ability to express yourself through singing, songwriting, or playing an instrument, and not just to be famous on TikTok or other platforms. Always convey your passion through your work, and you will find success. Audiences recognize and unquestionably reward artists who work with passion and dedication.
Make An Everlasting Relationship With Your Fans
Make a habit of rewarding your followers and fans. This will show how much you care about them, making them feel appreciated. Sending fans a personalized email, offering them free digital downloads of your albums, organizing meet-and-greets with a select group of fans, etc., are great ways to surprise them. This tactic will help you build a solid fan base and word-of-mouth promotion for your songs and album.
Always Keep Improving And Learning
However, gaining TikTok streams does not guarantee that you will become a famous musician. One-hit wonders and viral sensations are far too common these days. You need to continue learning and developing if you want your music to be popular for a long time. Always invest time in improving yourself because doing so will significantly increase your chances of success. You should know that any musician you admire has also gained as much knowledge as possible and kept learning new things to advance. So why not pick up some tips from the experts?
Promotion Is The Key To Success
You must learn how to market your songs to gain millions of fans. The most obvious is to post your music on popular music-related platforms such as Spotify and other streaming services. Your exposure as a musician will increase, and your overall popularity will rise if you can get your songs featured on Spotify. For example, try pitching your music to Spotify playlist curators and get featured on some fantastic Spotify playlists. SoundCampaign can help you here, as we actively connect artists with the best playlist curators. Also, many blogs are happy to post new music, and most will do so for free.
You can also actively use social media platforms (Instagram, Twitter, Facebook, and other platforms) and promote yourself by creating posts about your music, what inspires you, and similar. Share your music with your friends and let the word about your artistry spread around.
Collaborate With Other Musicians And People In Music Industry
The heads of music labels, musicians, and business people are all on social media! Thanks to the internet, you now have access to many people who can help you advance your career. The secret to going viral is finding new fans and creative ways to present yourself to people unfamiliar with you. The best way to do so is to collaborate with other artists. It also makes your songs known to their audience, immediately increasing the number of people listening to your music. Make sure to tag and mention your social media accounts and website whenever you collaborate with someone. It is the best free method for gaining new followers.
Artists can increase their fan bases more quickly and become leaders in the field if they take every opportunity to collaborate with others. Today, collaborations are more crucial for success than ever before.
How Can TikTok Help Your Music Career?
I’m sure you remember Lil Nas X’sX’s breakout hit “Old Town Road,” which catapulted him to stardom and garnered millions of streams and views on TikTok. There were several reasons why the track performed so well. The catchy hook appealed to hip-hop fans and country fans—the track charted on the country charts, peaking at number one for an extended period of time. The hook was easy to remember and sing along to. This is just one example that shows that TikTok can help you push your career further, so let’s talk more about what can make your music go viral!
What Makes A Good TikTok Song?
Memorable lyrics are very important, especially those that are clever or quotable, and allow TikTok users to act out in their videos. Also, a danceable beat and a satisfying bass drop, are some of the song elements that have gained popularity on the app.
Most users look for 4–16 bars that instantly engage listeners. Rap, electronic dance music, and other genres with lots of bass are hugely popular on the platform. Users are likely to pay attention to anything with a catchy trap beat or a powerful bass drop and be motivated to try out their dance moves and similar, attracting the interest, likes, and shares of other users.
You can upload videos up to 10 minutes long, but those between 15 seconds and 1 minute gain most of the attention, so in that case, you can showcase only a part of your song. Catchy bars that draw listeners in and let them use their facial expressions and bodies to put themselves in the song—through dance moves, costume changes, imaginative makeup, and more—are therefore what make successful TikTok hits.
Remember that because trends change so quickly, being an active TikTok user is the only way to stay on top of them. If you’re trying to figure out which songs do well on TikTok, look at what has previously succeeded and why.
Photo by Ivan Samkov.
What Goes Viral On TikTok?
An excellent method for promoting your music on TikTok is to create a music challenge. One great illustration of this was the Keke Challenge. Following the Keke challenge, Drake’s song saw a massive increase in popularity. Consequently, you can launch a unique challenge or competition and let TikTok users take care of the rest. Given how quickly TikTok videos go viral, it wouldn’t be surprising if your music challenge became well-known on other social media websites.
You can even upload humorous videos to your TikTok channel to promote your music. Still, these videos must also be related to your music. You can make a funny video with your music or sing a funny song. People love to laugh, which makes comedy videos more likely to go viral. So even if your comedic video goes viral, people will come to know you as a musician. They will then be unconsciously forced to check out your other songs.
And again, you should be an active user, carefully observing all the trends and knowing what the audience wants. Post frequently to stay in the thick of things.
Use The Right Hashtags
Social media websites rely heavily on hashtags. Using hashtags makes it simpler for people to connect with one another and engage with relevant, high-quality content. They are very effective tools for independent musicians to use to gain exposure and establish connections.
Keep in mind:
- Use up-to-date and relevant hashtags
- Make sure the content relates to the hashtag’s topic
- Avoid using too many hashtags all at once.
Go Live As Much As Possible
Using TikTok live (or the live broadcast feature on any other platform) is a fantastic way to interact with your followers. You can share exciting news, make a buzz about upcoming events, and promote any new songs or albums. Your viewers can ask you questions right away because the video is live, and they can see the “real you” without any filters or preconceptions.
You can effectively communicate with your fans through it. Real-time communication with fans will enable you to build relationships and a sense of community. Set a time for your live broadcast and invite your audience to participate.
Collaborate With Influencers
Many songs that become popular due to trends, challenges, or dances, were made possible by diving into something that is called an “influencer campaign.” Influencer marketing is an excellent way to reach previously unknown target audiences. Besides TikTok, there are other popular influencers such as bloggers, Instagram influencers, Youtubers, and so on.
You should know that the majority of influencers will charge a set fee to promote your song, but it can be well worth it if you choose the right people.
Before using influencer marketing, you should do research based on the following questions and decide what best suits your needs:
- Do their followers and your target fanbase’s followers overlap enough?
- Do they regularly use TikTok?
- What sort of content do they usually share?
- Who makes up their fan base?
- Do they consistently have a high engagement rate?
In the previous paragraphs, you learned the basics of making your song go viral on online platforms, namely TikTok. Being heard by many is a dream every musician has. However, the road to success is complicated but also a unique experience for each artist. Because of that, it is very tough to easily determine the right path for you on your musical journey.
Sometimes, you should be in the right place at the right time, and things will go smoothly from there. On the other hand, maybe you will need to find your way for a long time before finally being able to enjoy your success. Nevertheless, the point is to be creative and passionate about your work, to believe in your talent and your triumph. Learn from others and see what is trending. Collaborate with other musicians and create a dedicated fan base. Everything else will come your way sooner or later.