How to Promote Music on TikTok: Top Hacks in 2024

Table of Contents

TikTok has become the go-to platform for music promotion. With almost 150 million users in the US alone, it can help you launch your music career overnight. Thanks to TikTok, you could be performing for your family one day and hearing your music on the radio the next.

On TikTok, all artists have equal chances of success. Whether you are an indie artist or a seasoned professional, it doesn’t matter; your latest track could become an overnight sensation. Relatable lyrics and catchy hooks can end up in countless user-generated content.

Big-name artists like Taylor Swift and Shakira have used TikTok to ensure their songs become chart-toppers. And you can do it too!

All you need to do is learn some tips and tricks on how to promote music on TikTok. 

In this article, we will provide you with top hacks for successful TikTok music promotion. We will also introduce SoundCampaign, our music promotion platform that can connect with influencers and get more exposure for your music.

Let’s get started.


Why TikTok is a Powerful Platform for Music Artists

Let’s share key reasons why TikTok is great for music artists:

  • Music discovery – This social media platform fuels music discovery. According to research, TikTok users discover new music more often than users of other social media platforms.
  • Viral potential – TikTok values content that resonates with users. One video where a person dances to a catchy song can go viral in days. It can get your music in front of millions around the world.
  • High engagement – The average TikTok user engages with interactive content. A popular TikTok trend can foster participation and create a community around your songs.
  • Personalization – The For You page is a powerful tool that helps you reach audiences who have never heard of your music before.


Understanding the TikTok Algorithm

TikTok algorithm


Image source: TikTok

Tiktok’s algorithm is the key to improving your music career. Understanding how it prioritizes content can help you reach a wider audience.

Let’s explain how it works.


How the TikTok algorithm works in 2024

The algorithm weighs in different factors before it decides which TikTok video appears on the For You page:

  • Initial exposure – TikTok delivers your video content to a small user group to analyze their initial reactions.
  • Engagement – Then, the platform monitors the engagement rate. It includes shares, likes, saves and comments. The more people interact with content, the higher your chances are to end up on the For You feed.
  • Video information – TikTok’s algorithm looks at the captions, hashtags and sounds to understand which content to show to a specific user.
  • Device and account settings – Language preferences, location and device type play a less decisive role. However, you should know that TikTok factors them to some extent.


You can influence algorithm success with engagement, consistency and trends.

  • Engage with the TikTok audience – TikTok videos can generate engagement. The key is to respond to comments and interact with other creators to build a sense of community.
  • Participate in TikTok challenges and trends – The platform introduces new trends almost weekly. It’s essential that you participate to attract a more significant following.
  • Be consistent – Consistency is key when promoting music on TikTok. You don’t need to post daily, but creating a posting schedule for your account is important.


Creating a TikTok Profile for Music Promotion

artist profile on tiktok


Image source: TikTok

An artist’s official TikTok account is where users discover their music. The account must be easy to find and include all necessary information. Follow these steps to create and optimize your page for maximum exposure:

  • Profile photo – It’s essentially the first element users see when they come to your feed. Choose a clear profile picture. Make sure it’s easily recognizable, even as a thumbnail.
  • Username – Avoid complex names and select something TikTok users can easily remember. We suggest going for your artistic name (if it’s available).
  • Bio – Your bio serves as a pitch. Describe your music, personality or any other selling point in a few words. Include a call-to-action so users can listen to or follow your latest track on other platforms, like Apple Music, Soundcloud, YouTube, Spotify, etc.
    • Hashtags and keywords – Leverage hashtags and keywords related to your music style or ongoing trends. It increases discoverability and ensures you show up in search results.
  • Playlists – What better way to introduce people to your music than playlists? Use this feature to promote your music and encourage people to feature it in the next TikTok challenge.
  • Pinned video(s) – TikTok allows you to pin up to three videos on your feed, which you can use to promote important songs to users who visit your account.


It is just the first part of the process. Let’s explain the next step for your profile success.


Creating TikTok-Friendly Tracks

Your music can go viral on this video-sharing app. However, most TikTok influencers create short-form videos with catchy and platform-friendly songs. Here’s how you can attract their attention.


Identifying “TikTok-friendly” music

Not all songs are TikTok-friendly. You must create music that will resonate with active TikTok users. Here’s how to do that:

  • Check TikTok trends – Follow the trends to identify sounds and styles people use in their TikTok content. See if you have a song that matches those styles.
  • Optimize for short-form content – TikTok video content is usually short. Keep that in mind and add the most engaging elements at the very beginning of the track.
  • Create remixes – In the past year, TikTok videos feature sped-up audio snippets of original songs. Leverage this trend to promote your music – even your slow songs!


Leveraging catchy and relatable elements in music creation

Make sure that your audio clip has:

  • Memorable melodies – This ensures your music is recognizable and shareable.
  • Relatable lyrics – Choose a song with universal themes. You can address topics that most listeners can relate to. For instance, the lyrics can talk about love, heartbreak or shared experiences.
  • Danceable elements – Most TikTok challenges involve dance routines with a catchy beat that encourages users to create videos.


Optimal track length

Before you check how to add music to TikTok video, remember that the ideal track length is approximately 15 seconds. During this brief time, the track should be captivating and relevant enough to motivate users to include it in their content. 


TikTok Trend Riding and Virality

The TikTok virality has benefited the music industry. To reap its benefits, follow the trend.


It’s a good idea to stay up-to-date with the latest TikTok trends. Take some time to explore the platform and see what kind of content is popular and any emerging themes. Identify which of your songs could be featured in TikTok influencer videos.


Your music has a higher chance of getting viral on the TikTok platform if you follow some basic steps:

  • Find the most captivating 15 seconds in your track.
  • Choose a popular hashtag.
  • Define your target audience and find popular TikTok influencers 
  • Create a challenge that goes well with your song.


TikTok Hashtags and Challenges

how to promote music on tiktok

Image source: TikTok

In the music marketing landscape, TikTok hashtags and challenges are crucial. Posting content without appropriate hashtags is futile, as your song will go unnoticed. 

Similarly, TikTok’s success is primarily attributed to its challenges. Therefore, participating in them can increase your chances of success on the platform.


The TikTok algorithm assesses hashtags before showing content to the appropriate audience. Therefore, the descriptions of your videos must contain suitable hashtags.

However, don’t just use any hashtag – ensure they are trending. You can use Trend Discovery for this purpose. It displays the most popular hashtags from the last seven days, but you can also check those from 120 days ago.

Include a blend of hashtags in your posts. They can be related to your TikTok videos or more comprehensive. It can increase your chances of reaching your target audience on TikTok.


Creating and promoting branded challenges

Music on TikTok supports viral challenges. To create a successful challenge, ensure it’s engaging and easy to understand. Your first video should explain the challenge and its rules.

Once you have your challenge ready, it’s time to promote it. 

You can start a TikTok campaign by contacting relevant influencers and asking for their feedback on your idea. They have more experience with the platform and can help you make your challenge more appealing.

Look for TikTok influencers willing to participate in your challenge and have an audience to whom they can promote your audio clip. It will help you reach a wider audience and create a viral TikTok moment.


Encouraging user-generated content with your music

In 2023, TikTok’s active audience grew to 1.92 billion users. You can leverage this massive audience to encourage users to create content using your tracks within the TikTok app.

Here’s how you can inspire the audience to participate in your challenge:

  • Partner with influencers Before launching your TikTok campaign, search for influencers who attract your target audience and have them promote your music by featuring it in their videos.
  • Offer incentives Prizes incentivize participation. You can reward the best user-generated content with your album or other merch.


Engaging with TikTok Users

You should always consider your audience while promoting your music. Building a solid relationship with TikTok users can help you stand out from other artists, so engage with your followers whenever possible.


Responding to comments and messages

If you want to build engagement and stay active on TikTok, responding to comments and messages is important. You should provide personalized and timely responses. 

Your audience has taken the time to contact you, so you must show your appreciation by replying to them. Take the time to express gratitude to those who leave positive comments and address any negative feedback you receive.


Going live on TikTok for Q&A sessions or performances

To go live on TikTok, you must have at least 1,000 followers. Once you have followers, you can interact with them by holding Q&A sessions or performing in front of them. 

During the live stream, promoting the same audio clip that helped you gain traction is important. It could be an opportunity for someone to discover you and your music for the first time, as your content may appear on their For You page.


Cross-Promotion Strategies

Cross-promotion strategies involve using social media and streaming platforms to promote your music and content. Exploring multiple apps instead of relying solely on TikTok to expand your reach is essential.


Sharing TikTok content on other social media platforms

Share your own videos on platforms like Facebook, Instagram, Snapchat and Twitter. You can create a teaser to encourage the audience to find you on TikTok.


Collaborating with influencers and other artists for cross-promotion

Partner with influencers and content creators on other platforms. For instance, they can repost your TikTok content on Instagram Stories or YouTube shorts to help you gain more exposure.


Using TikTok ads to reach a broader audience

Paid advertisements are a highly effective method to reach a wider audience. You can use TikTok for Business to promote and advertise your music.

Once you have created an account on the platform, you can develop your advertising campaign. Identifying your target audience to maximize your return on investment is crucial. Understanding your audience’s demographics, interests, and behaviors is critical.

By narrowing down your audience, you can ensure that relevant people see your ads. It increases your chances of success.

However, if you’re thinking about starting a TikTok campaign to expand your reach, there is a more intelligent solution to help you achieve your goals. 


How to Promote Music on TikTok with SoundCampaign

how to promote music on TikTok with SoundCampaign

If you’re an independent artist looking for ways to promote your music on TikTok and Spotify, SoundCampaign is the perfect solution for you. 

Our platform offers access to a vast network of playlist curators, content creators, and influencers who can help you reach a wider audience, gain new listeners, and increase your chances of going viral.

At SoundCampaign, we take pride in our moderation teams, who ensure that only creators with good engagement and proper content can participate in our platform and create videos for our artists. 

We’re proud to say that our efforts have not gone unnoticed, as SoundCampaign has received a 4.3 rating on Trustpilot, reflecting the satisfaction of our users with our services.

Create your first campaign now.


How to create a TikTok campaign with SoundCampaign

how to create a TikTok campaign

Creating a TikTok campaign with SoundCampaign is straightforward. Here are the steps you need to follow:

setting up TikTok campaign

  1. Start by selecting the genres and languages for your track. It will help SoundCampaign match your music with the right creators specializing in those genres and languages.

setting up TikTok campaign budget

  1. Set your campaign budget. You can select from the available budget options or enter your budget. You will see the estimated number of potential videos our content creators can make with your song.

share TikTok campaign expectations

  1. Add additional comments for the creators so they know your expectations and can create the video based on them. Be specific with your instructions, as this will increase the likelihood of getting more views for your TikTok campaign. 


However, if you prefer to leave everything up to the creators, you can leave this field empty.

select payment method for TikTok campaign

  1. Click “Continue” and select your payment method. Finally, review everything to ensure it’s set up as desired and proceed with the payment by clicking “Confirm & Pay”.


Please note that your campaign will start 48 hours after its creation. With these easy steps, you can create a successful TikTok campaign with SoundCampaign and reach a wider audience.

Create a campaign now.


What you can expect

SoundCampaign customer testimonials

By leveraging the power of TikTok creators and their influential user base, you can quickly reach new audiences that were previously untapped.

We carefully select and filter curators to help you receive the best results from each video. However, our promotion methods are organic, meaning we do not guarantee any specific number of views or engagement. 

The success of your campaign will depend on factors such as the number of content creators’ followers, the quality of your song, and the allocated budget.


SoundCampaign benefits

SoundCampaign results

SoundCampaign offers a range of benefits for artists who want to promote their music and grow their fanbase. With our vast creator network, you can connect with over 5,000 TikTok users who are passionate about music and eager to share it with their followers. 

Our real-time analytics allow you to track your campaign performance with detailed reporting and data to see exactly how your music resonates with your audience. 

SoundCampaign results

Our campaigns are fully customizable, letting you set up campaign details, including track information and trends. 

Whether you’re a new artist looking to build your following or an established artist looking to reach new fans, SoundCampaign has everything you need to get your music heard. 

tiktok music promotion

Start Promoting Your Music Now!

Join successful artists who are boosting their music presence on TikTok.


TikTok Analytics and Metrics

how to promote music on tiktok


Image source: TikTok

You can use TikTok analytics to gain insights into your audience, engagement, and content performance to inform your future strategies and ensure you provide content your audience wants to see and hear.


Understanding TikTok analytics for music promotion

TikTok analytics have three main categories:

  • Overview – This tab shows video views, profile views and follower growth. You can view data for up to 60 days.
  • Content – It provides detailed data for each posted video. You can see how many views, likes, and comments each video has generated.
  • Followers – This tab lets you learn more about your TikTok community. You can find out where your audience is from and when they are most active on the platform.


All three categories help you understand how effective you are in promoting music.


Key metrics to track for success

The key metrics you should track are:

  • Video views
  • Likes
  • Comments
  • Shares
  • Audience insights


These tell whether or not your audience likes your content and who interacts with your posts on TikTok.


Adjusting your strategy based on analytics data

Once you go over the data, you can adjust your strategy accordingly. 

For instance, you can:

  • Identify which content types resonate with your audience
  • Tailor your content to specific audience segments
  • Align your posts with popular TikTok trends for maximum exposure


Make sure to remain compliant with relevant regulations during TikTok music promotion.


The TikTok guidelines forbid users to post or share content that violates another person’s copyrights. The platform allows three strikes before it removes your account for copyright infringement.


Protecting your music rights on the platform

You have the option to report user content that violates your copyrights. Register your music with the appropriate copyright authorities in your country. After you report a content piece, TikTok determines if it violates its guidelines and takes proper measures.


Conclusion on How to Promote Music on TikTok

TikTok can be an excellent platform if you’re an artist looking to reach a global audience and promote your music. However, getting your music heard on TikTok can be a challenging task. 

That’s where SoundCampaign comes in – we offer the best TikTok music promotion services to help you connect with countless TikTok video creators who can help you go viral.

So, why wait? Take the first step towards your success and create a campaign now with SoundCampaign.


FAQs on How to Promote Music on TikTok

Yes, you can promote your song on TikTok by adding it to your videos.
You must ensure that you have a copyright for that music.
You can create a challenge that uses your sound as the basis and promote it with hashtags or influencers’ help.
Upload your original audio to TikTok and participate in the Creator Fund. Use the TikTok Royalties Calculator and TikTok Money Calculator to determine your earnings.
About the author

Choose a language

Are you looking to promote your music?

We can help! Let’s launch your music promotion campaign👇

Are you looking to promote your music?

Promote Now