Be a Ghost is Lila Holler’s 6th most popular track on Spotify. This case study highlights how a focused playlist strategy through SoundCampaign supported the song’s early growth.
Meet Lila Holler
Lila Holler is an 18-year-old singer-songwriter splitting her time between the U.S. and the U.K.
Raised in California and now studying songwriting at the Liverpool Institute for Performing Arts, Lila’s music centers on emotional honesty and personal storytelling.
She began performing at a young age and released her debut EP Worth It Soon in 2023.
How SoundCampaign Helped Lila Holler
Be a Ghost leans into a moody, intimate atmosphere. Built around a haunting beat and ethereal vocals, the track slowly unfolds, balancing tension with emotional release.
When setting up the campaign on SoundCampaign, Lila selected genres that reflected the song’s tone and audience, including Indie Pop, Alternative Pop, Indie Singer-Songwriter, and Alternative Pop Rock. The goal was to place the track where its emotional weight and sound would feel natural.
That focused submission led to placements on 7 relevant playlists.
The Results
The campaign placed Be a Ghost in 7 playlists with a combined following of 277,098 listeners. Lila Holler spent $190 on the campaign, supporting early promotion for the release.
Since then, the track has passed 180,000 streams on Spotify, showing how a focused playlist strategy can help an emotionally driven song reach the right audience early on.
The Summary
With Be a Ghost, Lila Holler focused on placing the track where its mood and message would resonate. By selecting genres that reflected the song’s sound when submitting it to SoundCampaign, the release landed in playlists already aligned with its emotional tone.
That approach led to 7 playlist placements, a combined reach of over 277,000 listeners, and more than 180,000 streams, all supported by a focused $190 campaign.
It’s a clear example of how thoughtful playlist pitching can help a release find the right audience.
If you’d like to explore more of her work, you can learn more about Lila Holler and her music on Instagram.
Marketing brain, writer's heart, musician's soul. At SoundCampaign I run SEO, unclog whatever marketing bottleneck is in the way, and write the things that help artists actually get somewhere. I'm a musician too, so most of what I write comes from both sides. When I'm not doing any of that I'm in my broken office, writing and producing, still chasing a sound that might make the charts one day.
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