Please Don’t Make Me Cry is Sara Pelayo’s 2nd most streamed track of 2025. This case study highlights how a focused playlist strategy through SoundCampaign supported the song’s early momentum.
Meet Sara Pelayo
Sara Pelayo is a Norwegian-Spanish artist and songwriter working within the alternative pop space. With a small but engaged audience, she has steadily built momentum across Spotify and social platforms through a limited number of releases.
Her spring single Please Don’t Make Me Cry received airplay on NRK P3 and editorial support on Spotify playlists including New Music Friday Denmark and Fresh Pop Finds. The track has passed 60,000 streams and continues to grow through organic listener engagement and playlist discovery.
How SoundCampaign Helped Sara Pelayo
Please Don’t Make Me Cry sits comfortably between dance pop, pop, and indie pop.
When submitting the track to SoundCampaign, Sara Pelayo selected genres that reflected the song’s actual feel. That focused approach helped the track reach curators already vibing on the similar music.
As a result, the song earned its place in 14 relevant playlists.
The Results
The campaign placed Please Don’t Make Me Cry in 14 playlists with a combined following of 246,481 listeners. Sara Pelayo spent $489 on the campaign, supporting the song’s early discovery.
Since then, the track has passed 65,483 streams on Spotify. The momentum also carried into Spotify editorial support, helping extend the song’s reach beyond the initial campaign window.
The Summary
This case study shows how a focused release plan can help a song build momentum early.
With Please Don’t Make Me Cry, Sara Pelayo placed the track where its sound and emotion could connect naturally. The result was steady growth, strong playlist support, and one of her most successful releases of 2025.
If this story resonates, you can learn more about Sara Pelayo and explore her music here.
Marketing brain, writer's heart, musician's soul. At SoundCampaign I run SEO, unclog whatever marketing bottleneck is in the way, and write the things that help artists actually get somewhere. I'm a musician too, so most of what I write comes from both sides. When I'm not doing any of that I'm in my broken office, writing and producing, still chasing a sound that might make the charts one day.
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