Case Studies
How Zerobaseone Landed Into 16 Spotify Playlists for 'Doctor! Doctor!'
Azfar
Updated · 2 min read
In this case study, you're gonna see how SoundCampaign contributed to the growth of Zerobaseone in its early release that led to 16 Spotify playlist placements.
When ZEROBASEONE released “Doctor! Doctor!,” they promised that they will donate ₩100 million to Seoul National University Children’s Hospital after reaching 10M streams.
They reached the goal and delivered on that commitment.
This success story highlights how SoundCampaign helped the track reach the right listeners during its early promotion.
Meet the Artist
If you’ve been anywhere near the K-pop world lately, you know ZEROBASEONE (ZB1). The nine-member group that shot to fame after winning Boys Planet in 2023 and have been unstoppable since.
ZB1 wear youth like a badge of honor. From 'In Bloom' to 'New Kidz on the Block', their music is all about friendship, growth, and chasing dreams, even when it gets messy.
Their sound blends synth-pop and R&B with a hint of ‘90s nostalgia. It’s emotional, upbeat, and impossible not to move to.
And here’s the cool part: they’re a truly global mix. Six members from South Korea, Zhang Hao and Ricky from China, and Seok Matthew from Canada.
Together, they’ve crafted what fans call “mystery freshness.” It’s that perfect mix of polished pop and pure feeling, something only ZB1 could pull off.
How SoundCampaign Helped ZEROBASEONE
“Doctor! Doctor!” is the kind of track that can help you get up from bed when you're really heartbroken. The upbeat music, the creative lyrics, the rap verses, and especially L-O-V-Emergencyyyyy can make you dance.
They knew the potential of their track. So, their team carefully selected the right genres using SoundCampaign during the campaign creation. Eventually, they got into 16 Spotify playlists with listeners who engaged with their track.
The Results
Those 16 playlists had 313,000+ followers in total, growing ZB1’s audience beyond their usual fans. Streams hit 26+ million so far.
And that's not it, fans have made it viral with 9,000+ Instagram reels and 12,000+ TikTok videos.
The Summary
Released in January 2025 as the lead single from Blue Paradise, “Doctor! Doctor!” captures ZB1’s signature mix of chaos, nostalgia, and feel-good energy.
With help from SoundCampaign, the track landed on 16 Spotify playlists reaching 313,000+ followers, racking up 26+ million streams.
ZB1 keeps proving they’re the heartbeat of Gen Z pop. Did you enjoy ZEROBASEONE's story? You can also check their linktree to learn more about them.
Marketing brain, writer's heart, musician's soul. At SoundCampaign I run SEO, unclog whatever marketing bottleneck is in the way, and write the things that help artists actually get somewhere. I'm a musician too, so most of what I write comes from both sides. When I'm not doing any of that I'm in my broken office, writing and producing, still chasing a sound that might make the charts one day.
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