Brooke Daye's "Live or Die" 550K+ Streams Playlist Strategy

Every artist knows the rush of finishing a song. The mix is right, the master hits, and the creative fire feels unstoppable. Then reality kicks in.

What happens next? How do you get people to actually hear it?

For Brooke Daye, the answer was clarity and strategy.

No viral gimmicks. No label engine. Just a single, undeniable track called "Live or Die," and a focused playlist campaign that turned a modest budget into major momentum.

Meet Brooke Daye

Brooke Daye didn't grow up thinking a music career was realistic.

In her Florida hometown, chasing pop stardom felt like dreaming backwards. She loved music obsessively. Sang Backstreet Boys at family parties. Cried to Dolly Parton records her dad played on repeat.

But she was told, lovingly but wrongly, that the business was rigged and unreachable.

So she aimed for acting instead, until something shifted at 17. She started writing poems, then turning them into melodies under running water in the shower.

Songwriting was not just creative therapy. It was a calling. One she could not ignore.

She packed up, moved to Los Angeles, and dropped herself into the chaos with no safety net.

Ten months later, she had a publishing deal with Concord Music Group and was writing with names like Louie Lastic and Jasper Harris.

She was not just another dreamer. She was proving she could deliver.

In 2020, Brooke released The Narcissist, a raw, heartbreak-heavy EP that chronicled her toxic relationship and the wreckage it left behind.

Since then, she has been building her catalog one single at a time, staying consistent, personal, and brutally honest.

Her style is Pop. One that remembers its punk roots. Lyrically real, emotionally charged, and always humming with tension.

That mix set the stage for "Live or Die," a track that is equal parts intimate and explosive. It just needed the right push.

How SoundCampaign Helped Brooke Daye

When Brooke Daye dropped "Live or Die," she was not about to leave it up to chance.

She used SoundCampaign to run a focused playlist campaign to find those curators who already breathe her genre.

With a campaign budget of $399, SoundCampaign pitched the song to 27 hand-selected playlist curators across dance pop, pop, and pop dance categories. These curators were not random or generic.

They were chosen specifically because their audiences aligned with Brooke's sound and story.

Each pitch was crafted to showcase why "Live or Die" deserved a spot on their playlists.

That was the mission. Targeted placement, not spray and pray noise.

Brooke had the song. SoundCampaign made sure the right people heard it.

The Results

The campaign delivered exactly what it set out to do.

It got "Live or Die" on playlists that mattered. Out of the 27 curators pitched, 17 added the track to their playlists.

That is a playlist add rate of 62.9%, a strong indicator of how well the song resonated with tastemakers in her lane.

More importantly, those placements translated into real, lasting engagement.

As of now, "Live or Die" has crossed over 552,000 streams on Spotify.

And it is still growing. The combination of high curator approval and consistent listener replay turned one song into a long-term asset in Brooke's catalog.

Why it Worked?

There is no shortage of music out there. For a track to break through, it has to do more than sound good. It has to feel right. That is where "Live or Die" made its mark.

It is a song built on contradiction. Lyrically, it swings between devotion and desperation:

"Baby if we live or die. I will find you on the other side."

That one line alone reads like a tattoo waiting to happen.

It is dramatic without being overwrought. Romantic without being corny.

The whole track moves with that same energy. It pulls you into a world where love might just be worth the fallout.

There is urgency in the beat, but the production gives Brooke's voice space to rise, breathe, and sting.

When she sings,

"Just kiss away my bleeding heart, I want to make you mine till I red line,"

it is not just a lyric. It is a mission statement. It is emotional pop built for high-volume, heart-on-your-sleeve listeners who want to scream along in the car and cry in the bathroom mirror.

In other words, her exact demographic.

That emotional core, paired with clean production and a hook that lands fast, made it playlist gold.

Curators heard it and knew it would not be a one-and-done listen. It had staying power.

And because SoundCampaign didn't try to force it into the wrong playlists, the song felt right at home wherever it landed.

The Takeaway

Brooke Daye's story proves what every independent artist needs to hear.

A great song plus the right strategy can still win. You do not need ten thousand followers or a TikTok trend to move the needle.

You need focus, execution, and a track that can hold its own once it is out in the wild.

With "Live or Die," Brooke didn't chase hype. She built a real foundation. One curator, one playlist, one listener at a time.

This campaign didn't just buy her streams. It bought her reach, discovery, and most importantly, momentum.

And in the streaming age, momentum is everything.

You like Brooke's style? Why don't you explore more across her different socials?

• Instagram: @brookedaye
• YouTube: Brooke Daye – Official Channel
• Spotify: Brooke Daye
• TikTok: @brookedaye
• Facebook: Brooke Daye