How Catlea’s Song ‘Lying’ Got 235K+ Streams (and Counting)

Every release campaign is an opportunity to match the right music with the right listeners.

This success story is all about who Catlea is and how she leveraged SoundCampaign to expand reach for her single ‘Lying.’

Meet Catlea

Born Dylan Skylar Rippe, Catlea showed signs of being hooked on sound from the age of two.

Sharpening her talent at Cincinnati's School for Creative and Performing Arts, Catlea has shaped a sound that crosses borders.

Her sound is a seamless blend of indie rock, dance pop, soft heartbreak ballads.

When Catlea finished ‘Lying’, a sharp pop track about the sweet revenge, she wanted more than a local buzz.

She wanted fresh ears, fresh playlists, and listeners ready to hit repeat.

How SoundCampaign Helped Catlea?

Catlea didn’t trust luck or spam to get on playlists. Instead, she used SoundCampaign, a platform that connects artists with real curators.

From selecting genres to budgeting, she followed these quick steps to create her campaign.

Soon, SoundCampaign’s automated algorithm matched her with the most relevant curators based on the details she filled.

That’s not it, we also used previous feedback from curators to further ensure that our targeting would produce success for ‘Lying.’

The Results

Out of 22 curators, 12 added ‘Lying’ to their playlists.

‘Lying’ didn’t just collect streams from bots or fake profiles. Real people listened to the track. Real people added it to their personal playlists.

The track was placed in playlists where the audience already leaned toward its genre.

Once real fans started saving the song, Spotify’s algorithm naturally amplified the reach. More listeners, more shares, more organic momentum without spending extra for empty clicks.

As of September 2025, the track has surpassed 241K streams. That’s worth celebrating!

The Summary

The campaign’s success rested on 3 clear factors:

#1 - A compelling track

‘Lying’ stood out with raw, unexpected lyrics and a production style that balanced pop energy with indie grit.

It was the kind of song that rewarded repeat plays.

#2 - Targeted curation

Rather than pitching broadly, the team focused on curators programming dance pop, pop rock, and indie pop. That precision ensured the track reached listeners most likely to engage.

#3 - Smart budgeting

With a spend of under $300, Catlea invested enough to secure quality placements without unnecessary overspend.

The balance kept the campaign efficient and delivered maximized results.

Overall, Catlea remained visible even after the campaign. She stayed active with her audience, performed live, and kept new listeners engaged.

Want to hear more from Catlea? Visit her Linktree to follow, listen, and connect across platforms.