How to Blow Up on TikTok: A Guide to Viral Music Success

how to blow up on tiktok

Table of Contents

TikTok, launched in 2016, has emerged as a significant force shaping global music and internet culture trends.  With the ability to create virality, songs that gain momentum on this social media platform have a ripple effect across numerous other platforms and media. 

However, the app’s algorithm plays a significant role in surfacing content that resonates with its users. 

In this article, you’ll get practical tips for how to blow up on TikTok and achieve worldwide viral success. 

Additionally, you’ll learn more about SoundCampaign, one of the best TikTok music promotion services that connects music artists and content creators for mutual benefit. 

Let’s dive in!

 

Understand the TikTok Algorithm

To increase visibility and reach for your music, it’s important to understand the TikTok algorithm. Let’s explore how it works.

 

The “For You” page

how to blow up on TikTok

Image source: Later

For You Page (FYP) is a personalized feed showing videos the app’s algorithm picks based on users’ interests and past interactions. It’s an excellent way to reach a broader audience and increase engagement. 

To get on the FYP, post high-quality content, engage with trends, collaborate with influencers, create video hooks and use relevant hashtags and captions.

 

Engagement metrics

Understanding and leveraging TikTok’s key metrics is essential to increase your content’s reach. 

These metrics are:

  • Likes
  • Comments
  • Shares
  • Watch-time

 

Analyzing the above key engagement metrics lets you determine which content works well and which needs improvement. Use these insights to refine each TikTok video you publish.

 

Optimize Your TikTok Profile

how to blow up on TikTok

Image source: Amedia Social

 

Profile basics

When creating a TikTok account, choose a memorable username and use it consistently on all other platforms or channels. 

Your profile picture should reflect your brand and content. Whether you use a logo or a professional headshot, ensure it’s a high-quality image. 

To complete the basics, write an engaging bio that effectively captures your music style and personality. You can also include a call-to-action to direct users to your latest track or album.

You can sign up for an artist account on TikTok to get benefits like Music Tab activation, highlighting new songs, and marking tracks as new.

 

Aesthetic and branding

To succeed on TikTok, it is important to develop a consistent theme or brand aesthetic. It makes your content recognizable and helps retain your followers.

For instance, Billie Eilish uses blacks, grays, and neon greens to complement the moody themes of her music. On the other hand, BTS addresses themes of mental health and self-love, which are depicted through complex storytelling in their content creation.

 

Create Content That Engages

how to use content to blow up on TikTok

Image source: Unsplash

 

Video creation tips

To create engaging TikTok videos with your music:

  1. Shoot and edit them correctly
  2. Ensure you use natural lighting, as it can significantly enhance the video quality
  3. Pay attention to framing and choose effective backgrounds for your shots 

 

If you aim to create viral videos, storytelling is a powerful tool that can keep viewers hooked and coming back for more. Create a strong narrative or emotional arc to make your viral video more compelling. 

With a well-crafted story, your content is more likely to be shared and liked, helping you gain more followers on the platform.

 

If you’re looking for what’s trending on TikTok, head to the ‘Discover’ page. However, merely using a trending hashtag won’t suffice. When creating videos with your music, you must add a unique twist to stand out.

Challenges are calls to action that encourage creators to share content following a specific theme, concept, or set of rules. When trending, they can be beneficial in promoting your music.

 

Collaborate for Wider Reach

How to go viral on TikTok

Image source: Britannica

 

Finding the right TikTok influencers

When looking for influencers to promote your music, find ones that match your genre, mood, style and target audience. Look for authentic influencers who produce high-quality content, as they tend to have higher engagement rates. 

Personalize your message to express interest and establish a genuine relationship when contacting potential collaborators. It can open the doors for future collaboration.

 

Collaborative content ideas

Collaborating with influencers can be very beneficial. For example, Nicky Jam x Sech’s song Atrévete gained 8 million users and 1.2 million likes thanks to a partnership with an influencer. 

But how do you get influencers to feature your music in their content? 

One way is to offer them exclusive songs or promote their videos on your channels. Alternatively, you can provide financial compensation.

However, manually reaching and contacting influencers can be a time-consuming process. To make it easier, you can use a music promotion platform like SoundCampaign. 

It offers TikTok music promotion and allows you to create campaigns to reach over 5,700 TikTok creators who are ready to use your tracks in their videos. 

Let’s explain what SoundCampaign is and how it works.

 

Start a TikTok Campaign with SoundCampaign

TikTok music promotion

SoundCampaign is a platform offering TikTok and Spotify promotion services. It has helped music artists worldwide by pitching their music to TikTok content creators, who use tracks in their videos, creating an opportunity for songs to go viral.

Every TikTok content creator working with SoundCampaign is hand-picked, manually reviewed, and approved by the team. You can be sure your track is in good hands. 

Trustpilot review

 

 

According to the Trustpilot reviews, SoundCampaign has proven to be a helpful platform for numerous artists. They have reported having a positive experience and excellent results.

 

How to create a TikTok campaign with SoundCampaign

TikTok campaign settings

After selecting the campaign type, SoundCampaign will email you with a link to start your campaign. Select the preferred genres and languages for your track.

TikTok campaign

Specify your campaign budget to estimate the number of videos that content creators can make to promote your song.

Budget settings

Provide any additional comments for the creators so they can create the video according to your expectations. If you want to leave everything up to the creators, you can skip this field. 

However, if you have specific instructions, be clear and concise. With precise instructions, you can increase the likelihood of getting more views for your TikTok campaign.

how to blow up on TikTok

After clicking Continue, select your payment method. Review your settings and click Confirm & Pay to complete your purchase. Your campaign will automatically start 48 hours after creation.

Payment options

Experience the simplicity of SoundCampaign’s intuitive UI for lightning-fast campaign creation.

Get your music viral on TikTok videos.

 

SoundCampaign benefits

SoundCampaign results

If you’re an independent artist looking for a platform to promote your music, SoundCampaign could be the perfect choice.

With over 5,700 TikTok creators, your music can reach a wider audience. SoundCampaign has a manual moderation process for TikTok content creators, ensuring real people promote videos with your music. 

SoundCampaign benefits

The campaign setup process is also straightforward and suitable for non-tech-savvy users. 

You can expect to get results in the first few days of your campaign, and you’ll have access to live support throughout the process. 

The pricing is affordable, starting at $200 per TikTok campaign

Finally, the Artist Protection Program guarantees a refund if a content creator fails to review your song. 

Get your song in TikTok influencer videos.

 

Use Hashtags Strategically

How to go viral on TikTok

Image source: TikTok

 

Hashtags are an essential part of the content discovery process and TikTok success. There are two types of hashtags: popular hashtags that are trending at a given moment and niche hashtags that are more specific to the content you create. 

To achieve success on TikTok, you should use a combination of both trending and niche hashtags. This approach will help you balance reaching a wider audience and engaging with niche fans who are more likely to appreciate your content. 

Using TikTok’s search function and the ‘Discover’ page, you can discover the best hashtags for your content.

 

Creating a branded hashtag

You can use this type of hashtag for marketing purposes to enhance brand recall, aggregate campaign content, and build a community around your music. An effective branded hashtag should be unique, short and memorable. Avoid generic terms. 

 

Encourage User-Generated Content

how to blow up on TikTok

Image source: Bazaarvoice

 

Challenges and dances

When choosing a song for a dance or music challenge, it’s important to pick a catchy one. To encourage more participation, create an attractive launch video that presents the challenge in a fun and exciting way while also providing clear instructions on how to partake.

 

Engaging with participants

Remember to leave personalized comments on videos featuring your music as a sign of appreciation. Additionally, sharing these videos can encourage the creation of more content. 

You can also organize live sessions on TikTok or create follow-up videos to show praise for your favorite long videos. Over time, these actions can help build an engaged community of fans who will interact with you and each other in the comments sections, hashtag pages, and live streams, boosting your reach.

 

Use The Right Posting Strategy

how to go viral on TikTok

Image source: Kontentino

 

Timing your posts

You need to pay attention to the time you post your content to ensure it receives maximum visibility. TikTok analytics can help by delivering insights into when your followers are most active on the app. 

Track your posts’ performance regularly and adjust your timing strategy to increase engagement and reach.

 

Consistency is key

Stay on top of your audience’s mind. Set a regular schedule for your content, whether daily, every other day, or a few times a week. This will help you maintain visibility and engagement with your audience. 

Create a content calendar. It will help you avoid last-minute scrambling for post ideas and give you the time to prepare and refine your content.

 

Engage with the TikTok Community

Stitch and Duet features

Image source: TikTok

 

Interaction techniques

It is important to respond promptly, authentically and personally to followers to make them feel valued. This means avoiding generic responses. Interacting with other users’ content is equally important, as TikTok’s algorithm favors accounts that actively engage with others.

 

The power of Stitch and Duet features

Duet is a feature that lets you play two videos simultaneously in either side-by-side or picture-in-picture formats. Your video must be the same length as the original and use its audio. This feature is perfect for collaborating, reacting in real-time, and creating musical interactions.

Stitch is a feature that lets users add five seconds of someone else’s video to their own. It’s useful for adding comments and information or continuing conversations. Users can also record their voiceover for the stitched video.

If you’re skeptical about the usefulness of TikTok Duets, check out Stacey Ryan’s collaboration with Zai1k, which has garnered hundreds of millions of views.

Another example is Sam Ryder, who gained popularity by covering trending songs and incorporating his unique, falsetto-driven style.

 

Cross-Promote on Other Social Media Platforms

music statistics for social media

Image source: Billboard

 

Integrating TikTok with your social media strategy

When promoting your TikTok content on other social media platforms, it’s advisable to share short videos or highlights and include direct links to your TikTok profile to make other videos accessible. 

Additionally, you can share TikTok-related updates and behind-the-scenes content with background music, and use trending hashtags to increase your chances of being discovered. 

Collaborating with other creators across different platforms is also an effective way to promote your TikTok music.

 

Leveraging existing fan bases

If you want to run contests or challenges on other platforms, you can ask your fans to follow or engage with you on TikTok to participate. You can also use your email list and website to promote your TikTok content. 

Share exclusive previews, behind-the-scenes videos, or announcements of TikTok-only campaigns on platforms where you have the most followers.

 

Analyze Your Performance and Adapt Your Strategy

TikTok analytics

Image source: TikTok

 

With TikTok analytics, you can access valuable data on engagement levels, brand interest, and other metrics, allowing you to adjust your strategy accordingly.

The key metrics are:

  • Video views
  • Follower growth
  • Profile views
  • Likes
  • Comments
  • Shares
  • Average watch time
  • Completion rate

 

TikTok analytics provides relevant information about your audience’s demographics: gender, age, and geographical distribution. To access analytics data, you’ll need a free TikTok Business Account. 

Once activated, you’ll find the analytics data in the settings under the “Account” section.

 

Conclusion on How to Blow Up on TikTok

If you’re a music artist looking to make it big on TikTok, success is within your reach. The key is to create engaging content, use effective posting strategies and hashtags, build a strong community, and collaborate with the right people to boost your brand. 

While becoming a TikTok star is difficult, remaining true to yourself and enjoying the creative process is vital. By creating music with genuine passion and implementing the strategies we’ve discussed, you’ll be well on your way to achieving your music goals. 

If you’re eager to collaborate with genuine TikTok creators to help your music go viral, consider signing up for SoundCampaign. 

With live support, affordability, excellent results, and an artist protection program, SoundCampaign can help you easily streamline the process and achieve your goals faster.

Get your song in TikTok influencer videos.

 

FAQs on How to Blow Up on TikTok

Create engaging content, collaborate with the right influencers, use hashtags properly, build a TikTok community, cross-promote on other platforms, and continuously monitor key metrics and refine your strategies.
You must create high-quality content that resonates with your target audience, jump on trends, post consistently, collaborate with other creators, and engage your community.
Focus on building an ever-expanding community of followers, working with other TikTok users, properly utilizing TikTok’s features, using the right marketing strategies and key engagement metrics, and, above all, creating content that has the potential to go viral.
To go viral on TikTok, you must create unique, engaging, and entertaining content that resonates with your audience. You should also use popular and relevant hashtags, collaborate with other creators, and post consistently at the right time. Additionally, you can participate in TikTok challenges and trends to increase your visibility and reach a wider audience.
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Nadav Peleg - Founder, CEO at SoundCampaign
Nadav Peleg
Founder, CEO at SoundCampaign
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