Iniciales was Joantony’s first Spotify release of 2025, following his 2024 track Sio No.
The track generated 79% more streams than Sio No. This case study breaks down how that increase happened and the role SoundCampaign played in driving early traction for this track.
Meet Joantony
Joantony, born Joan Antonio Gonzalez in Carolina, Puerto Rico, is a Latin urban composer and artist known professionally as JOA.
He has earned 2 Diamond and 58 Platinum RIAA certifications and has written or co-written songs for artists including Bad Bunny, Brytiago, Almighty, Omy de Oro, Javiielo, Sanchz, and Jon Lee.
His career gained major traction in 2017 after writing Netflix for Bad Bunny and Brytiago.
How SoundCampaign Helped Joantony?
Joantony submitted Iniciales to SoundCampaign under genres that matched its sound, including Latin pop, reggaeton, dancehall, and melodic urban styles.
The campaign focused on placing the track in playlists that matched its sound and mood.
As a result, Iniciales got placement in 12 relevant Spotify playlists.
The Results
The campaign placed Iniciales in playlists with a combined following of 407,272 listeners. Joantony spent $400 on the campaign, supporting the track’s early release.
Since then, Iniciales has passed 132,000 streams on Spotify, showing steady growth following its initial placement.
The Summary
Iniciales paired targeted playlist placement with a clearly defined emotional tone.
The track carries a late-night, in-the-car feel and speaks to listeners who have experienced heartbreak. It is not designed for broad appeal, but for a specific emotional moment, which helped it connect with the right audience.
If this case study inspires you, you can learn more about Joantony here.
Marketing brain, writer's heart, musician's soul. At SoundCampaign I run SEO, unclog whatever marketing bottleneck is in the way, and write the things that help artists actually get somewhere. I'm a musician too, so most of what I write comes from both sides. When I'm not doing any of that I'm in my broken office, writing and producing, still chasing a sound that might make the charts one day.
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