Le blog

Développe ta musique, plus intelligemment

Tactiques de promotion, décryptage des royalties de streaming et leçons durement acquises pour les artistes indépendants. Écrit par celles et ceux qui pilotent les campagnes.

Playlist pitching vs paid adsPromotion Spotify

Playlist Pitching vs Paid Ads: What Works Best and When?

Playlist pitching vs paid ads have been a big dilema for artists. In this blog, I'll tell you why one marketing channel beats the other one.

12 min de lecture
Music promotion scams to avoidPromotion Musicale

Music Promotion Scams to Avoid: Industry's Truth Revealed

I've watched many good artists get burned by the same pitch. So, I know what music promotion scams to avoid in the industry. Let me tell you how it works.

9 min de lecture
Can you use ai for music promotionPromotion Musicale

Can You Use AI for Music Promotion? Let's Find Out

Can you use AI for music promotion? In short, yes. But the long answer is you have to learn the right way. And that's what this blog is about.

8 min de lecture
10 Best Music Distribution Services in 2026 (Full Comparison)Distribution Musicale

10 meilleurs services de distribution musicale en 2026 (comparatif complet)

Découvre un aperçu complet des meilleurs services de distribution musicale. Des taux de royautés aux fonctionnalités uniques, trouve le distributeur parfait pour toi.

16 min de lecture
Best music promotion servicesPromotion Musicale

15 meilleurs services de promotion musicale en 2026 (guide ultime)

Decouvre les meilleurs services de promotion musicale. Fais entendre ta musique a plus d'auditeurs ! Regarde ce guide pour en savoir plus sur la promotion musicale.

27 min de lecture
A and r meaning in musicPromotion Musicale

What is A&R Meaning in Music - Do You Still Need It in 2026?

A&R stands for Artists and Repertoire. Learn what A&R means in music, how its role changed, and whether independent artists still need it.

7 min de lecture
Pros and cons of signing to a record labelIndustrie Musicale

Pros and Cons of Signing to a Record Label

Should you sign to a record label? Explore the pros, cons, risks, and indie alternatives so you can choose the right path for your music career.

16 min de lecture
How to build a fanbasePromotion Musicale

How To Build A Fanbase from Scratch As An Indie Artist

Learn how to build a fanbase as an indie artist from scratch with consistent releases, short-form videos, playlists, email, collabs, and smarter promotion.

12 min de lecture
Is soundcampaign legit real or notPromotion Musicale

Is SoundCampaign Legit? Here’s What the Founder Told Me

Is SoundCampaign legit? Learn how it works, how curators are vetted, and what artists can expect from Spotify, TikTok, and Meta Ads campaigns.

8 min de lecture
Music release checklistPromotion Musicale

Music Release Checklist: How Independent Artists Make it

A release is a campaign, not a single upload day. This checklist covers what independent artists need to do in the weeks before and after dropping a track.

10 min de lecture
How to get your song on the radioPromotion Musicale

How to Get Your Song on the Radio as an Independent Artist

Want to know how to get your song on the radio? Here's the path indie artists use to land real airplay, from local stations to digital submissions.

11 min de lecture
How much does spotify promotion costPromotion Spotify

How Much Does Spotify Promotion Cost? (The Truth No One Tells You)

Spotify promotion cost ranges from $30 to $20,000+. See how much Ad Studio, Marquee, Showcase, and third-party services really cost.

10 min de lecture