How to Promote Your Music: 13 Ideas to Get You Noticed This Year

how to promote your music

Table of Contents

how to promote your music

As an aspiring musician, you know that making music is just the first step to success. In a saturated market, standing out requires a creative, strategic, and consistent promotional effort.

But don’t worry – we’re here to help.

In this blog post, we’ll share 13 clever ideas for promoting your music. 

From leveraging social media platforms to music blogs, we’ll explore a range of tactics you can use to build a loyal fanbase and advance in your music career. 

We will also explain how you can use SoundCampaign as a music promotion service to expand your reach, grow the popularity of your track and get your music heard.


How to Promote Your Music Right Now

how to promote your music

Image source: Unsplash

Effective music promotion is necessary if you’re looking to boost your presence on streaming services, connect with music fans on social media, or capture the attention of music  industry influencers.

To help you achieve this, we’ve compiled a list of actionable strategies to amplify your reach and help you attract new listeners worldwide.



1. Create a professional website

When creating your website, secure a memorable domain name that reflects your artist brand in the music world. 

Include a bio that tells your story, a discography of your work, upcoming show dates, mailing list sign-up and direct links to your music on various music platforms for artists

You can also implement an online store to sell your music, merchandise, and tickets directly to fans and use it as a new revenue channel.

Remember to incorporate an electronic press kit (EPK) on your site with high-resolution photos, music samples, videos, press releases, and contact information for bookings or inquiries. 

Ensure your music website is mobile-friendly and has a striking design that reflects your unique artistry. Update your content regularly and analyze visitor data to optimize your promotional strategies continuously.



2. Start a music podcast or vlog

how to promote your music

Image source: Unsplash

Creating a music podcast or vlog is an excellent way to showcase your music and share personal insights about your work.


For podcasts:

  • Pick a specific topic related to your musical niche.
  • Integrate exciting stories or experiences.
  • Use platforms like Spotify to reach a broader audience.


For vlogging:

  • Create a YouTube channel dedicated to your own career.
  • Upload a music video daily and share behind-the-scenes content.
  • Engage with viewers by asking for their opinions in the comments.


Consistency is key:

  • Create a posting schedule to keep your audience engaged.
  • Monitor which types of content resonate the most and adapt accordingly.
  • Aim to become a successful artist on Spotify, leveraging the platform’s vast user base for your new songs.



3. Create a compelling press kit

Think of your electronic press kit (EPK) as a necessary tool for making a great first impression on promoters, venue managers, and media professionals.

Here’s how to make it outstanding:

  • Biography: Outline your music journey, influences, and notable milestones. Make sure it’s concise yet informative.
  • Music samples: Select the best tracks that define your sound and versatility as an artist. Quality over quantity is key.
  • High-quality photos: Add professional, high-resolution images representing your brand, including headshots and performance shots.
  • Contact information: Provide precise details on how industry professionals can reach you. Include social media links.
  • Visual design: Make your EPK visually appealing and consistent with your artistic identity.
  • Updated content: Regularly add fresh content about releasing music, latest press features, and upcoming shows.
  • Tech compatibility: Make sure your EPK is easily accessible and displays correctly on various devices.



4. Use social media platforms

Each social media platform offers unique advantages and helps indie artists engage with their audience and share their music.

On TikTok, musicians can achieve viral success. Crafting catchy snippets of music to use as background sounds for user videos is a great strategy. Learn how to make a TikTok sound that catches listeners’ attention and inspires creators to use it in their content.

You can share music videos and behind-the-scenes content on Facebook and Instagram, go live to perform or chat with fans and use targeted ads to reach potential listeners.

On Twitter, you can engage in real-time with tweets, respond to fans personally, and share quick updates about your new music.

Whether you’re posting photo updates, short clips, or stories, ensure high-quality visuals and clear audio. Regular posts keep your presence active and your audience engaged, but avoid spamming; instead, focus on meaningful interactions.

Track which types of social posts resonate with your audience and adjust your strategy accordingly. Use insights from each platform to make data-driven decisions to refine your social media presence.



5. Use email marketing

Effective email marketing helps you grow your fan base and engage your target audience. 

Here’s how you can use it to promote your music:

  • Build your subscriber list: Start with fans who have seen you play live, as they’re likely to be your most enthusiastic supporters. Add a signup form on your website or at your merchandise table at gigs.
  • Segment your audience: Not all fans are the same; customize your communication to promote music effectively. For example, local fans could receive emails about nearby shows, while long-distance fans might appreciate online streaming events.
  • Send regular updates: Keep your subscribers in the loop. Consistency can turn casual listeners into devoted followers.
  • Offer exclusive content: Give your email subscribers something special. Early access to tickets, exclusive tracks, or private Q&A sessions can make fans feel valued.
  • Analyze and optimize: Review your open and click-through rates to understand what content resonates with your audience and use insights to tailor future emails more effectively.



6. Host live-streaming events or concerts

With music streaming, you can reach a global audience from the comfort of your home or studio and promote your music independently.

Here are some steps to get started:

  1. Test your equipment: Ensure you have high-quality audio and video to provide an immersive experience and make your live performances stand out.
  2. Choose your platform: Popular options include Twitch, YouTube Live, and Facebook Live. Each platform has unique features, so select the one that best suits your intended audience.
  3. Set a date and time: Plan your live performance schedule as you would for tour dates. Promote your upcoming shows well in advance to build anticipation.
  4. Promote wisely: Leverage social media channels by creating eye-catching visuals to grab attention. Use email marketing to notify your subscriber list about the event.
  5. Engage your audience: Interact with your viewers by responding to comments and providing a live chat feature, making the experience more personal.


7. Use music streaming platforms

Spotify for artists

Image source: Spotify for Artists

Platforms such as Spotify and Apple Music are at the forefront of how listeners discover new tracks and artists. To get started, ensure your music is available on these platforms, maximizing accessibility to your potential audience.

  1. Distribute your music: Work with one of the best music distribution services to place your tracks across all relevant platforms. This increases the chance of being discovered by new fans and enables existing ones to easily listen to your songs.
  2. Get verified: Learning how to get verified on Spotify can lend credibility to your profile and allow you to access additional features. These features, like playlist submission, can enhance your visibility and discoverability among listeners.
  3. Playlist placement: Spotify playlists are a powerful tool for music promotion. Landing a track on popular playlists can significantly boost streams and followers.


Discover practical strategies to get your music on Spotify curated playlists and expand your audience reach.


8. Leverage SoundCampaign for music promotion 

Spotify promotion service


The best music promotion services are essential for independent artists looking to increase their reach and visibility. Indie musicians, music businesses or any record label can benefit from various services designed to meet different promotional needs.

When searching for the top music marketing companies, prioritize those that offer organic growth to ensure your increase in streams and listeners reflects genuine interest. It means avoiding bots and focusing on services with a proven track record in music promotion.

SoundCampaign is one such solution you can use to expand your reach, grow the popularity of your tracks and get your music heard.

Use SoundCampaign, the best Spotify pitching service, to reach over 1,000 verified playlist curators and 11,000 authentic playlists across 1,200 genres and increase your chances of being featured on the best playlists on Spotify.

In addition to Spotify playlists pitch, you can leverage SoundCampaign as one of the best TikTok music promotion services to reach over 5,700 content creators, get your music in their videos and blow up on TikTok, leveraging the viral nature of this social media platform.

Let’s share more details and explain what you can expect from SoundCampaign.


SoundCampaign for Spotify Promotion

Spotify promotion

To get your music noticed, consider using SoundCampaign for Spotify promotion

SoundCampaign connects you, the artist, with playlist curators, helping you target the most relevant Spotify playlists for your genre without the hassle of searching and negotiating with curators yourself.


How it works

You can launch your Spotify campaign in a few easy steps:

  1. Submit your track to SoundCampaign.
  2. Click on “Start campaign” in the confirmation email.
  3. Submit details about your song, including genre and vocal language.
  4. Choose the date to launch your campaign or schedule for later.
  5. Define the campaign budget to determine how many curators you can reach.
  6. Click “Pay & Start” to launch the campaign.


For a detailed overview, please read our guide on how to set up your Spotify campaign.

Through this process, you receive feedback from playlist curators to refine your music. Curators who like your track will add it to their playlists, increasing your exposure.

It’s important to note that while SoundCampaign connects you with playlist curators, it does not sell placements, ensuring your campaign results organically mirror curator preferences.


What you get

  • Playlist curator connections: You build valuable relationships without needing to contact curators directly.
  • Curator feedback: Constructive insights to improve your music.
  • Artist protection program: If a playlist curator doesn’t provide feedback in a specific period, you will automatically get credit back, thanks to the artist protection program


Our Trustpilot reviews confirm that SoundCampaign is one of the best Spotify promotion services. Artists have seen tangible outcomes, such as reaching over 350K streams on Spotify, praising SoundCampaign as a genuine platform for music promotion. 

Run a promotion for your track.


SoundCampaign for TikTok Promotion

TikTok promotion service

TikTok can effectively increase your visibility and audience reach. SoundCampaign provides a TikTok music promotion service and a robust solution to help your tracks gain traction on this dynamic platform.


How it works

As with the Spotify campaign, you can also launch your TikTok campaign fast:

  1. Open the email you received from SoundCampaign and click on the “Start campaign” link.
  2. Select the genres for your track.
  3. Add your comments to help the creators understand your expectations, or leave this field empty.
  4. Set the campaign budget to see the number of potential videos you can receive.
  5. Select the payment method and click ‘Confirm & Pay”.


For a detailed overview, please read our guide on how to set up a TikTok campaign.

Campaigns typically kick off 48 hours post-payment or on a predetermined date. Your campaign will activ run for up to two weeks.


What you get

Regardless of whether you’re creating a Spotify or TikTok campaign, with SoundCampaign, you’ll get access to a platform with:

  • Manual moderation for Spotify playlist curators and TikTok content creators
  • A base of active curators with real playlists
  • Straightforward campaign setup process
  • Fast placements within the first few days of your campaign
  • Live support in case of any issues
  • Affordable pricing, starting at $80 for Spotify campaigns and $200 for TikTok campaigns
  • Artist protection program to get your credits back automatically 


Promote your track today and start enjoying SoundCampaign’s benefits. 


To promote your music, find blogs that match your genre and customize your submission to each blog’s guidelines and preferences. 

Include a professional press kit with your submission that contains a short bio, high-quality photos, links to your best tracks, social media profiles, and contact information. 

Send a polite follow-up email if you haven’t heard back for a few weeks. Leverage feedback and constructive criticism to improve your pitches. 

Network with bloggers and other industry professionals to build relationships and get your music heard by a broader audience.


10. Release exclusive content on Patreon

To boost your music promotion, consider offering exclusive content on Patreon. 

Here are some steps to get started:

  1. Build your audience by engaging with fans on social media and leading them to your Patreon page.
  2. Use tiered rewards to incentivize different levels of support.
  3. Offer unique and exclusive content they can’t access anywhere else.
  4. Highlight what you offer by pinning important posts and using clear call-to-action.
  5. Optimize your Patreon page for search engines to ensure future fans can easily find you.


To capture new listeners and showcase your unique spin on popular songs, follow these steps:

  • Research: Identify popular tracks using charts or platforms like Spotify and YouTube.
  • Personalize: Bring your style to the song by changing the arrangement, genre, or lyrics.
  • Quality: Invest time in producing a high-quality recording to stand out.
  • Visibility: Add the original song and artist to your descriptions to increase discoverability.
  • Promote: Share your remix or cover on social media and music forums to reach a wider audience.
  • Remember: Check copyright laws before creating remixes to avoid infringement issues.


12. Participate in music conferences

how to promote your music

Image source: Unsplash

Attending music conferences offers excellent networking opportunities, learning from industry experts, and showcasing your talent. 

Here are some focused strategies to consider:

  1. Research the conference schedule and identify sessions that align with your music genre and career goals.
  2. Prepare a concise and engaging elevator pitch to introduce yourself to new people.
  3. Bring your best work on a USB drive or download cards to give to potential collaborators or industry professionals.
  4. Engage with keynote speakers and panelists. They may provide helpful contacts.
  5. Follow up promptly with any contacts you’ve made after the conference via a friendly email or message on professional social networks.


13. Participate in online communities and forums

Engage with online music communities and forums to promote your work. 

Find relevant communities on music-related forums, subreddits, and Facebook groups. Be active and contributive by providing feedback, sharing others’ work, and offering meaningful contributions. 

To showcase your music, share it in niche music forums, subreddits, and threads on platforms like Facebook or Discord. 

Frame your music in a way that provides value to the community by discussing the production process or the story behind a song.


Final Words on How to Promote Your Music

SoundCampaign benefits

Promoting your tracks is crucial for becoming a successful musician. 

By combining various strategies such as email marketing, social media ads, live-streaming events and music promotion services, you can create a strong presence in the music industry and build a dedicated fan base. 

Remember to stay true to your unique sound and style, engage with your audience, and strive to improve your craft. You can achieve your dreams of making it in the music industry with dedication, hard work, and a little luck. 

If you need help along the way, SoundCampaign has you covered. Choose between Spotify and TikTok and get tools and resources to grow your fan base and elevate your music career.

Promote your track now.


FAQs on How to Promote Your Music

To get your music noticed, you need to leverage both digital and traditional channels. Start by ensuring your music is present on all major streaming platforms. Additionally, reach out to music bloggers and niche blogs for blog coverage, which can significantly enhance your visibility.
Attracting listeners requires creating a solid online presence. Be active on social media, engage with your fans, and use email marketing to keep your audience updated. Hosting live events or virtual concerts can also draw attention to your music.
There are several platforms where you can promote your music. Streaming services like Spotify, where you can learn how to contact Spotify playlist curators to get your tracks featured. Social media platforms to share updates and engage with your audience. Music blogs that have a considerable following in your genre.
To make your music famous, focus on building a brand around your music. Collaborate with other artists and get radio play. Also, consistently produce high-quality content. Consider investing in paid advertising to reach a broader audience. Remember, persistence and creativity are key.
About the author

Choose a language

Nadav Peleg - Founder, CEO at SoundCampaign
Nadav Peleg
Founder, CEO at SoundCampaign
Are you struggling to get REAL streams and new fans?
We can help! Let’s launch your campaign and get your song on playlists👇