Spotify Editorial Playlists | What They Are & How I Got On Them

how to get on spotify editorial playlists

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Are you a budding artist with dreams of conquering Spotify? Landing a spot on Spotify’s Editorial Playlists can revolutionize your career, launching your songs into the limelight and exposing your distinct sound to millions of listeners across the globe.

 

In this guide, we’ll explore how to get on Spotify Editorial Playlists. We’ll delve into their nature, and curation process, and provide advice and techniques to boost your likelihood of being featured. So, strap in and prepare to set off on an exhilarating adventure that could reshape your music career for the better!

 

how to get on spotify editorial playlists

Photo by Haithem Ferdi on Unsplash

 

What is Spotify editorial?

Spotify editorial refers to the handpicked playlists crafted by Spotify’s internal team of seasoned curators. These playlists cater to distinct moods, genres, or concepts. Spotify curators frequently update them to highlight both up-and-coming and well-known artists.

 

What is the difference between a Spotify editorial playlist and a user-generated playlist?

Spotify’s in-house team curates a Spotify editorial playlist, while individual Spotify users create a user-generated playlist. Editorial playlists typically have a wider reach, and higher listener engagement, and can significantly boost an artist’s career when featured. In contrast, user-generated playlists may have a smaller audience but can still contribute to an artist’s overall exposure.

 

Who creates Spotify editorial playlists?

Spotify playlists are made by expert Spotify curators. These experts have extensive knowledge of music genres, trends, and artists. They are responsible for selecting tracks and updating playlists to ensure they remain fresh and relevant.

 

How are Spotify editorial playlists curated?

Spotify playlists are curated based on several factors, including genre, mood, theme, data analysis, and curator expertise. Curators also consider an artist’s overall popularity, listener engagement, and quality of the music when selecting tracks for their playlists.

 

how to get on spotify editorial playlists

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How to Get Your Music on a Spotify Editorial Playlist

Are you prepared to showcase your unreleased music to millions of potential fans on the Spotify platform? Earning a place on a Spotify editorial playlist can propel your career to new heights, but with stiff competition, you need to stand out.

 

Today, we’ll share a success story of one of our featured musicians that made it big in a relatively short time.

“I knew that being featured on Spotify Editorial Playlists could be a game-changer for my music career. That’s why I set out to land my tracks on seven different playlists. Here’s how I made it happen:

  • I went all in producing high-quality music. I focused on making sure it stood out and connected with my audience.
  • After researching various music distributors, I chose the one that best suited my needs, ensuring my music was available on Spotify.
  • I optimized my Spotify for Artists profile, creating a professional image and engaging biography to catch the attention of independent playlist curators.
  • I studied successful artists in my genre, analyzing what made their tracks appealing to playlist editors and applying those insights to my work.
  • For each track I submitted, I crafted a compelling pitch that highlighted my music’s unique qualities and explained why it would be a perfect fit for specific playlists.
  • Networking became a key part of my strategy. I reached out to fellow artists, producers, and industry professionals to build relationships and gain insights on playlist placements.
  • I actively promoted my music on social media and other platforms, generating buzz and showing Spotify playlist curators that my tracks had potential.”

 

Basically, this is your takeaway:

 

Craft Distinctive Music That Makes an Impact

Your music must be extraordinary to grab the attention of Spotify’s skilled curators. Concentrate on producing tracks highlighting your unique style and connecting with your target listeners. Devote time to perfecting your art, investing in professional mixing and mastering services, or sharpening your skills to ensure your music outshines the competition and ends up on listener playlists.

 

Submit Your Music via Spotify for Artists

To pitch your music to Spotify’s editorial team, sign up for a Spotify for Artists account. This platform lets you submit your upcoming releases directly to the curators, offering crucial information about your track, its genre, and its target audience. Ensure you submit your music well before its release date to allow the curators sufficient time to evaluate your pitch.

 

Effectively Promote Your Music, On and Off Spotify

A robust online presence and active promotional campaign are critical for increasing your chances of being featured on a Spotify playlist. Interact with your audience on social media, team up with other artists, and send your music to music blogs and user-generated playlists. Enhancing your visibility and creating excitement around your music will demonstrate to Spotify’s curators that your tracks deserve their consideration.

One excellent strategy to highlight your songs is by creating your own playlists, so if you’re question is can you make a playlist on Spotify, the answer is yes. Spotify provides a plethora of playlist options for music submission, such as the Editorial and Algorithmic ones, along with those formed by its users.

Algorithmic Spotify playlists, such as Spotify’s Release Radar, Discover Weekly, Daily Mix, Music Friday, and Spotify Radio, utilize an intricate algorithm to determine the placement of your songs. Meanwhile, the Editorial playlist, one of the most well-known and extensive platforms for considering Spotify songs, offers a unique opportunity to get your music heard.

 

Connect with Industry Professionals and Playlist Curators

Forming relationships in the music industry can lead to new possibilities, including featuring your music on editorial playlists. Participate in music conferences, events, and workshops to network with fellow musicians, industry professionals, and playlist curators. Building connections with these influencers can provide valuable insights, and feedback, and even secure a position on their playlists.

 

Remain Determined and Release New Music Consistently

Achieving success in the music industry demands determination and commitment. Don’t lose hope if your music isn’t immediately selected for a Spotify playlist. Continue producing and releasing fresh tracks, learning from your experiences, and refining your promotional approach. Regularly releasing high-quality music shows your dedication to your art and boosts your chances of capturing the attention of Spotify’s curators.

For more in-depth information, check out our research study on how to get on a Spotify playlist.

 

how to get on spotify editorial playlists

Photo by Omid Armin on Unsplash

 

How To Submit A Song To Spotify Editorial Playlists

Follow these steps to submit your music to Spotify Editorial Playlists:

  • Upload your track to a suitable music distributor like Ditto Music.
  • Make sure your song adheres to Spotify’s submission guidelines.
  • Access your Spotify for Artists account.
  • Navigate to the “Music” section and opt for “Upcoming.”
  • Choose the tune you want to send in and press “Submit a song.”
  • Fill out the submission form with precise and captivating information.

 

How The Spotify Algorithm Actually Works

Spotify’s algorithm considers factors like listening behavior, playlist engagement, and track popularity to recommend songs to users. Optimizing these factors can increase the chances of being added to algorithmic playlists.

 

How To Get On Spotify’s Algorithmic Playlists

To get added to Spotify algorithmic playlists, focus on optimizing your music for the platform’s algorithm by increasing streams, saving, and playlist engagement. Collaborate with other artists, engage with fans, and promote your music through various channels to boost your chances of being featured.

 

Why Consistency Is The Key To Get on Spotify’s Editorial Playlist 

Consistency is crucial when submitting your music to Spotify Editorial Playlists. Releasing music regularly, engaging with your audience, and maintaining a strong online presence demonstrate your dedication and increase your chances of being noticed by curators.

 

Get a Priority Pitch Through Your Music Distributor

Some music distributors offer priority pitching services for their clients. By partnering with a distributor that offers this service, you can increase your chances of being featured on Spotify Editorial Playlists.

 

Keep your algorithm pure to trigger the Spotify recommendation algorithm

Ensure that your listening and engagement metrics are genuine by avoiding fake Spotify streams and focusing on organic growth. This will help your music get recognized by the Spotify algorithm and increase the chances of being featured on algorithmic playlists.

 

how to get on spotify editorial playlists

Photo by @felipepelaquim on Unsplash

 

What To Do Once You Get on Spotify Editorial Playlist

Once your music is featured on a Spotify Editorial Playlist, capitalize on the exposure by:

  • Sharing the news on social media.
  • Updating your website and press materials.
  • Engaging with fans and thanking them for their support.
  • Monitoring your performance metrics and adjusting your promotion strategy accordingly.

 

Which is the best distributor for Spotify?

The best distributor for Spotify depends on your individual needs and preferences. Consider factors like pricing, customer support, additional services, and ease of use when choosing a music distributor for your Spotify profile.

 

Why you need to submit your music to blogs and playlists

Submitting your music to blogs and playlists helps expand your reach and increases the chances of being discovered by new listeners. It also demonstrates your track’s popularity, which can boost your chances of being featured on Spotify Editorial Playlists.

To start this path, take these steps:

  • Make unique and fresh music.
  • Choose a music distributor that suits your needs.
  • Develop a promotion strategy, including submitting your music to blogs and playlists.
  • Engage with your audience and network with industry professionals.

 

Get Your Music Added To Algorithmic Playlists

Optimizing your music for Spotify’s algorithm and promoting it through various channels can increase your chances of being featured on algorithmic playlists.

 

Write A Great Pitch

When submitting your music to Spotify playlists, make sure your pitch is compelling, informative, and engaging. Highlight what makes your music unique and why it deserves to be featured.

 

Use Quotes From Prominent People Or Media You’ve Been Featured In

Include quotes from influential people or media outlets that have featured your music in your pitch. This adds credibility to your submission and can help catch the attention of playlist curators.

 

how to get on spotify editorial playlists

Photo by Marc-Olivier Paquin on Unsplash

 

The Best Pitch Is How Well Your Last Single Did

While having a successful previous release can boost your chances of being featured on Spotify Editorial Playlists, it’s crucial to focus on creating high-quality, unique music and promoting it effectively. Combine your past success with a well-crafted pitch to maximize your chances of getting your music featured on editorial playlists.

 

Maintain a Social Media Presence 

Staying active on social media platforms and consistently engaging with your audience is vital to your success as an artist. Share news about your music, reply to comments, and join discussions to cultivate a dedicated fanbase.

 

Collaborate with Other Artists and Industry Professionals

Collaborating with other artists and industry professionals can help you expand your network, gain new listeners, and increase your chances of being featured on Spotify Editorial Playlists. These partnerships can also lead to exciting opportunities and mutual growth.

 

Optimize Your Spotify Artist Profile

Make sure your Spotify artist profile is comprehensive, current, and visually attractive. Incorporate high-quality images, an intriguing bio, and links to your website and social media profiles. This will make it simpler for playlist curators and listeners to discover more about you and your music.

 

Utilise Spotify’s Pre-save Feature

When releasing new music, use Spotify’s pre-save feature to encourage fans to save your track before its release. This can generate initial traction and increase the likelihood of being added to Spotify Editorial Playlists.

 

Monitor Your Metrics and Adjust Your Strategy

Regularly monitor your performance metrics on Spotify, such as streams, saves, and playlist engagement. Use this data to identify trends and adjust your promotion strategy accordingly to maximize your chances of success.

 

Don’t Rely Solely on Spotify Editorial Playlists

While getting featured on Spotify playlists can significantly boost your career, it’s essential to diversify your promotion efforts. Utilize various channels like social media, collaborations, live performances, and user-generated playlists to reach a broader audience and increase your chances of success.

 

Be Patient and Persistent

Getting featured on Spotify Editorial Playlists takes time and persistence. Stay committed to creating and promoting high-quality music, engaging with your audience, and continuously refining your strategy. Dedication and patience will increase your chances of being featured on editorial playlists.

 

how to get on spotify editorial playlists

Photo by Pixabay from Pexels.

 

You’ve Made it to Spotify Editorial Playlist, Now What?

When you finally get featured on a Spotify Editorial Playlist, celebrate your achievement, and use the exposure as an opportunity to grow your career further. Continue to create high-quality music, engage with your audience, and collaborate with other artists to maintain your momentum and achieve even greater success.

 

Invest in Professional Mixing and Mastering

High-quality mixing and mastering are crucial for your music to stand out and have a better chance of being featured on Spotify Editorial Playlists. Invest in professional services or learn the skills yourself to ensure your tracks sound polished and professional.

 

Encourage Fans to Follow Your Spotify Artist Profile

Having more followers on your Spotify artist profile increases your reach and signals to playlist curators that you have a loyal fanbase. Encourage your fans to follow your profile by sharing the link on social media, your website, and during live performances.

 

Keep Up-to-Date with Spotify’s Guidelines and Best Practices

Spotify regularly updates its guidelines and best practices for artists. Stay informed about these changes to ensure you follow the platform’s recommendations and maximize your chances of being featured on Spotify playlists.

 

Attend Industry Events and Conferences

Attending music industry events and conferences can help you network with other artists, professionals, and curators. These connections can lead to valuable opportunities, collaborations, and even playlist placements.

 

Learn from Other Successful Artists

Study the strategies and techniques used by successful artists who have been featured on Spotify Editorial Playlists. Learn from their experiences and apply those lessons to your music and promotion efforts.

 

Constantly Strive for Growth and Development

As a musician, it’s crucial to grow and develop in your artistry perpetually. Remain receptive to feedback, acquire new methods, and explore various styles and genres. This approach will enable you to produce innovative and distinctive music that stands out, boosting your likelihood of being featured on Spotify playlists.

 

Build a Trustworthy and Supportive Team

Assembling a robust squad of industry experts, such as a manager, PR specialist, or talent scout, can significantly elevate your music career. Their guidance not only aids in traversing the complex music industry landscape but also substantially enhances your chances of gaining a spot on Spotify Playlists.

 

Concentrate on Long-Term Achievement

Although being featured on Spotify Editorial Playlists can substantially boost your career, it’s vital to concentrate on long-term accomplishments. Establish a sturdy foundation for your music career, cultivate a devoted fanbase, and consistently refine your abilities and tactics to attain lasting growth and success.

In summary, securing a spot on Spotify Editorial Playlists demands a blend of top-notch music, efficient promotion, networking, and determination. By implementing the strategies mentioned in this article and staying dedicated to your craft, you can improve your chances of being featured on these influential playlists and elevate your music career.

 

how to get on spotify editorial playlists

Photo by Jessica Lewis Creative from Pexels.

 

Promote Your Music with SoundCampaign

One of the best ways to improve your chances of being featured on Spotify editorial playlists is by promoting your music on independent playlists. SoundCampaign can help you get your tracks featured on independent playlists on Spotify.

Connect with a vast network of playlist curators and ensure your music reaches the right audience.

Contact us today to start promoting your music with SoundCampaign and increase your chances of being featured on Spotify editorial playlists. With SoundCampaign’s help, you can take your music promotion to the next level and achieve the exposure you deserve.

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Nadav Peleg - Founder, CEO at SoundCampaign
Nadav Peleg
Founder, CEO at SoundCampaign
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